'Net Features : email marketing

Monitor Mobile Email Activity for Free

Amberly Dressler — Wed, 12 Jun 2013 19:00:00 GMT

Data suggests that more than half of commercial emails will be opened on a mobile phone or tablet by the end of this year. Most marketers, however, don't have access to campaign activity about their users' devices - enter Knotice Mobile View.

Knotice Mobile View allows marketers to monitor email campaign activity across device types, down to the device use of each person opening the email. Marketers can also generate and analyze data through the tool’s dashboard feature and even have data download capabilities. Knotice Mobile View is currently in beta, and is available at no cost through the end of 2013.

How does it work? When marketers sign up for Knotice Mobile View, they will receive custom code to paste into their email's HTML. Once the campaign is sent, they’ll be able to view the results in a dashboard on the Mobile View homepage or download the opens data to a .csv file which can be uploaded into other platforms for extended use.

Real-Time Connectivity Comes to JangoMail

Pete Prestipino — Thu, 30 May 2013 18:35:00 GMT

Email marketing service Jangomail released a real-time database connectivity feature which enables senders to make sure their customer database is up to date with their email marketing lists.

If you’ve ever managed an email list to which you regularly send, you’ll know just how important a feature like this is to a high-volume sender.

"JangoMail can securely connect to a website's database and pull data in real-time before sending to an email list. This feature makes for a better customer experience as it ensures that unsubscribes, bounces, and replies are dealt with immediately," said Melissa Cunningham, JangoMail Marketing Director.

JangoMail clients won’t need to install any software to implement the feature. Marketers can use a SQL query to tell the email service provider to write back (securely) any information to their database. JangoMail can connect in real-time to any internet database, including any ODBC compliant database, Microsoft SQL Server, Access, ASP.net, MySQL and JSP databases.

Inside the Mind of Email Unsubcribers

Pete Prestipino — Wed, 22 May 2013 09:50:00 GMT

Email can be a tricky marketing practice. It’s not just about the focus your enterprise puts on deliverability, or the quality of the content, or how snappy your subject line is – it’s usually a combination of many of these… and others.

A new infographic from Skadeedle, takes a closer look at why subscribers unsubscribe and what email marketers can do to prevent the digital exodus.

3 Ways to Kick-Start Conversions

Administrator — Thu, 16 May 2013 17:15:00 GMT

:: By Amie Marse, Content Equals Money ::

Conversions are one of the top priorities of companies engaging in online business. Without a strong rate of conversions, companies are simply sinking money into a profitless division. With the right strategy, however, a company’s online presence can trigger substantial growth.

Mobile optimization is the key to getting conversions in 2013. Everywhere you look, someone is checking their smartphone for recommendations about which product to buy or which restaurant to try. Developing a strategy that targets mobile consumers allows your company to draw in a whole new demographic. Mobile-first businesses generally place an emphasis on acquiring new customers, a focus that many mainstream organizations lack, according to David Needle.

If you are unsure of how to improve your online marketing tactics, try integrating at least one of the following three strategies. In 2013, optimizing your mobile landing pages, updating your email marketing, and mastering the balance between short- and long-form content are three of the surest ways to gain conversions.

Creating an Optimized Landing Page

A landing page is the online form of a first impression. Your landing page needs to give viewers an immediate idea of what to expect from your products or services. Furthermore, an optimized landing page will engage consumers in a way that encourages conversions. Without careful optimization, your landing page may drive consumers away, especially in regard to mobile.

The top priority of a landing page optimized for mobile is accessibility. Every aspect of the landing page must be easily navigable by fingers on a touch screen, or the visitor will quickly return to the search engine to choose a different result. Avoid the use of elements that include flash or plug-ins, since they slow down mobile users.

Mastering the art of engaging headlines is a persuasive way to interest consumers and bring in conversions. Strong, informative headlines decrease the need for wordy descriptions underneath, which is beneficial for the necessity of speed. Mobile users want to visit pages that load immediately and present brief, to-the-point information.

In order to increase conversions, more and more businesses are utilizing variable sites that can rearrange themselves to target the viewer’s needs. Based on the visitor’s search criteria, your optimized landing page should present relevant information that makes it easy for the consumer to convert.

Innovative Email Marketing

Although many marketers seems to believe that email marketing has run its course and lost its relevance in the age of mobile, there is a strong contingency of experts that still encourage the use of email marketing. In fact, email marketing can be improved for mobile by incorporating many of the same strategies that apply to landing pages.

Mobile users usually check their email even more frequently than those using a computer, so be sure to send out emails that are optimized for mobile views. Like mobile landing pages, email marketing should be simple, accessible, and relevant. Remove graphics and images so that the text is prominent. Pare the content down to the most important information and include formatting techniques like bullet points and bolding to make your message easy to scan.

When developing the content for your email marketing, drop the sales pitch. We’ve all seen an endless stream of sales pitch emails piled into our inboxes. If consumers feel like you have nothing to offer besides a sales pitch, they will take their business to a more engaged company. Instead of a sales pitch, use your email to offer valuable content that sparks interest and encourages interaction. One way to optimize your content is to make use of targeted marketing.

In order to turn your emails into conversions, don’t forget to include plenty of clear links. Once you have claimed the reader’s attention, show them a way to respond through visiting your website or social media profile. Since you are avoiding an obvious sales pitch in your email, you have to find a creative way to build conversions. Giving the reader incentive to follow a link is the most dependable way to get him or her to a page that will present a sales pitch.

The Strengths of Short- and Long-Form Content

The most obvious reason for the popularity of short-form content is the growth of Twitter. As modern individuals try to condense every thought into 140 characters, long-form content has declined. Even blog posts have generally become shorter and more succinct to accommodate the desire for quick sources of information.

Long-form content hasn’t become irrelevant, however. Experts like Ev Williams are predicting a return to long-form content as we react to the overdose of short-form content. Long-form content provides a space for more meaningful and insightful commentary that develops and share ideas in a way that can’t be achieved in short-form content.

So how should your company use short- and long-form content to get conversions in 2013? The most effective strategy is to use both forms to complement each other. Use short-form content to create initial contact with consumers, whether through tweets, blogs, or Facebook posts. Once that contact is established, present long-form content that deepens the connection between your company and the consumer by instigating conversation that will generate conversions. A combination of short- and long-form content strategies will produce a more comprehensive marketing campaign that permeates your customers’ online lives.

About the Author

Amie Marse, is the founder and managing partner of Content Equals Money, a content writing service for agencies and Web-based clients.

Bigcommerce Grows Momtrepreneur’s Site, Know-How

Amberly Dressler — Mon, 06 May 2013 16:10:00 GMT

Balancing business and baby is tough. And while there is no secret to how moms do it, getting support from qualified sources is a key ingredient to success, just ask "Momtrepreneur” Nicole Ropp (pictured).

After Ropp’s baby was born with very sensitive skin, she created a natural skincare line that was safe and effective. Tender Leaf Natural Products was born and Ropp needed an efficient and easy way to market her product and drive business growth, which is where Bigcommerce came in. With zero online merchandising experience, Ropp needed her e-commerce platform provider to offer comprehensive customer support, which allowed her to grow her business while also being able to focus on being a mom.

“I started researching ecommerce platforms online and checked out all of the major vendors,” said Ropp. “What has impressed me most about Bigcommerce is their customer service. It’s rare to find a company these days that truly values the client like Bigcommerce.”

Bigcommerce got Tender Leaf Natural Products running in one day. The site clearly utilizes many e-commerce best practices including strong calls-to-action, free shipping on orders more than $50, reviews, social media integration, coupon codes, email sign-ups for promotions, FAQs and the list goes on.

Ropp attributes the learning of best practices to Bigcommerce’s success squad (their professional services team), because of ongoing sessions with her rep who educated her on how to build her store and brand.

“They taught me how to develop a marketing strategy, how to use SEO tools to get my store ranked highly on Google, how to use social media (Twitter and Facebook) for selling and marketing, how to integrate applications like email marketing and how to identify and measure my key business metrics like traffic and sales,” said Ropp.

Ropp is also learning the value of testing. The site prominently displays an “Instant Coupon” feature, which Ropp uses to collect email addresses. The recipients get a monthly coupon or additional coupon codes, which are rotated for different customers.

“Repeat customers seem to love it and they definitely come back,” said Ropp. “Although it’s hard to tell if it's garnering any new business, but I'm working on social sharing options (Facebook and Twitter) for the coupons which should help collect new business.”

See how other moms are making an impact on the Web, here.

Small Businesses Technology Trends in 2013

Amberly Dressler — Wed, 01 May 2013 18:05:00 GMT

Digital marketing – websites, social media and online advertisements - is the way of the future and this outlook is not only limited to big business. Small businesses are significantly increasing their online investments, according to the 2013 AT&T Small Business Technology Poll.

In fact, 66 percent of small businesses plan to invest as much or more in digital marketing than they did last year. According to the poll, a vast majority of small businesses will also expand their online and digital presence through their company website and through email marketing in 2013.

Perhaps most notably, however, is that more than 80 percent of the 1,000 small businesses that were polled nationwide, will also use word-of-mouth marketing to increase awareness and visibility. And while word-of-mouth still runs supreme with this business segment,small businesses are not ignoring the shift that has taken place in consumer consumption habits thanks to mobile. Seventy-one percent are “somewhat” or “very likely” going to increase budgets for marketing via mobile devices.

“U.S. small businesses see incredible value and opportunity in digital marketing and are clearly increasing their presence as a way to gain access to new customers,” said Cathy Martine, AT&T Executive Vice President of Small Business Solutions. “With a variety of digital tools such as email, websites and social media, coupled with the ability to both deliver and access them from mobile devices, small businesses are building new connections without borders.”

The poll also addressed the use of social media among the 1,000 small businesses nationwide, the results include:

• As a way to remain competitive with easy and affordable ways to create awareness, 36 percent of small businesses polled say they use LinkedIn for various reasons, including engaging with others in their industry and extending awareness of their business. This represents a 16 percent increase over last year.

• While LinkedIn saw an increase, Facebook participation among small businesses polled decreased from 44 percent to 41 percent over the past year.

• Use of location-based social media also decreased. For example, Foursquare decreased from 9 percent to 6 percent year over year.

Email Campaigns Get Collaborative at MailChimp

Pete Prestipino — Tue, 30 Apr 2013 16:25:00 GMT

Email marketers understand the numerous company departments that must be involved with each and every campaign send - including business executives, sales personnel, designers and marketers.

These Web professionals collaborate on content, segmentation tests and pretty much everything else you can think of - but are they really... collaborating?

Email service provider MailChimp has launched a set of new collaboration tools to make the whole process of creating, and ultimately sending, an email a far easier, more seamless process for multi-person digital enterprises.

Email marketers can now include comments (personal messages) when sending tests to others within their organization. When those comments are replied to by test message recipients (by replying to the email itself), they appear within the new Comments tab within the MailChimp interface. MailChimp users also now have access to comment notifications (which arrive through email) as well as inline collaboration - both of which are ideal for those that need to be kept in the loop on each and every change that's occurring.

In an effort to make sure that suggested changes are successfully completed, MailChimp also included a "Completed Tasks" feature which helps to organize comments and feedback.

In the future, Mailchimp indicated they will even offer the option to send notifications via their native mobile app.

How do Your Email Metrics Compare?

Pete Prestipino — Mon, 29 Apr 2013 16:52:00 GMT

The reason that email marketing has remained a mainstay in the digital promotion toolbox is that, besides it working really well for almost every size enterprise, it is incredibly measureable. And when you can measure it, you can manage it (and monetize it, too).

When marketers have an opportunity to measure something (anything) they are going to compare their performance to that of the competition. So how do your email campaigns compare?

The latest study from email marketing automation provider Silverpop (the 2013 Email Marketing Metrics Benchmark study) takes a deep look at key metrics including most notably open rate and click-through rate in multiple industries around the world.

OPEN RATES: As it relates to unique open rates, vendors of consumer products fared best with a median open rate of 25.4%, followed by Financial Services (20.9%) and Computer Software (20.4%). It's interesting to see how the best and worst (top quartile/bottom quartile) in each business category performed as well.

CLICK-THROUGH RATES: When it comes to the CTR metric, there's an almost disproportionate divide between the top and bottom performers. The median click-through rates for Consumer Products (3.3%), Education (2.8%), and Retail (2.7%) were the clear industry winners but again, it's important to take a close look at the top and bottom quartiles to see just how wide ranging the performance is among email marketers.

Weather-Based Email Triggers

Pete Prestipino — Wed, 24 Apr 2013 15:30:00 GMT

Does the weather affect how much you sell on a given day? Well of course it does - your customers wouldn't be human if that weren't the case!

When it rains, sleets, snows, hails, or is exceedingly hot, you can count on buyers staying in the dry and temperative moderated spaces of their offices and homes. Thanks to technology however, slow sales periods as a result of weather issues, can - at least in part - be mitigated thanks to an interesting new technology from Email Aptitude.

The email strategy and technology firm's EA Rainmaker technology, built for e-commerce retailers, enables marketers to create email triggers that will automatically deploy emails to customers in areas where a pre-defined weather condition/event is going to take place. A campaign can be set to trigger an email based on an immediate weather change, or set to “forecast” mode, in which the marketer can indicate the cadence of deployment and how far out to look at a local forecast. Only customers living in a specific city where the determined campaign logic is set to occur will receive the email.

“From rain to snow to flurries to thunderstorms and actual temperature fluctuations – an email manager can now trigger and merchandise emails in advance that are tailored for an extremely targeted user experience,” said Kimberly Snyder, Director of Strategy, Email Aptitude.

The EA Rainmaker feature is one of many provided by Email Aptitude. The solution provide also offers page and category abandonment auitomation through its Archetype IQ feature, a light-box email capture trigered by real-time mouse gesture and velocity dubbed BounceExchange, a gender prediction feature, coupon-code appending, and even some competitive intelligence tools.

Triggered Messaging Triggers Positive Results

Allison Howen — Tue, 26 Mar 2013 16:15:00 GMT

Triggered messaging is the newest trend in email, because a new report from Epsilon reveals that this marketing technique has seen 73 percent growth year over year.

In fact, the Q4 2012 Email Trends and Benchmark report shows that triggered messages accounted for 5 percent of total email volume. The reason for the growth in triggered messaging is most likely due to its effectiveness, because Epsilon’s report found that triggered messages obtained 70.5 percent higher open rates and 101.8 percent higher click rates compared to other messages that were sent out in Q4 2012.

It is important to note that the triggered message benchmarks were compiled from more than 360 million triggered emails sent by Epsilon in Q4 2012 across multiple industries. The report tracked campaigns deployed as a result of an action or trigger such as Welcome, Abandon Shopping Cart, Thank You and Anniversary.

"Utilizing triggered messages is a proven strategy to maintain subscriber engagement,” said Judy Loschen, vice president of digital analytics at Epsilon. “More marketers are realizing the many benefits of triggered messages, as is evident by the continued increase in volume. However, more is required to predict and meet the needs of your customers and subscribers. Marketers must create a full 360-degree view of the individual consumer and a strategy that takes a personalized approach. It requires a blend of data, analytics and creativity to achieve success.”

Epsilon's quarter analysis was compiled from 7.3 billion emails sent by the company in October, November and December 2012 across multiple industries and approximately 170 participating clients. Other highlights of the report show that non-bounce rate remained strong at 96 percent, while open rates increased by 0.6 percent quarter over quarter and 10.6 percent year over year. Additionally, click rates stayed the same as Q3 2012, at 4.5 percent.

Moreover, the report’s Email Activity Segmentation Evaluation (EASE) found that for the third consecutive quarter, more than 50 percent of the average brand’s opt-in email list had no activity, while only approximately 28.3 percent of subscribers in an average email file had opened or clicked a message in the most recent three months.

"In Q4 2012, 63 percent of the average email file was unengaged with marketers' email programs," said Loschen. "This presents a huge opportunity for brands. Marketers cannot assume that their task is complete after they receive an opt-in to their email program. To continue to drive long term value from each individual subscriber, marketers must constantly work to engage them."

Preview Email Campaigns for Greater Performance with Pinpointe

Michael Garrity — Tue, 19 Mar 2013 18:30:00 GMT

The inability to know how all of an email’s recipients will see the content once it’s been sent has to be one of the greatest challenges for email marketers, as they have to try to devise a newsletter design that will work effectively on the myriad of browsers and devices that their subscribers will be opening them on.

In an attempt to solve this dilemma, the cloud-based email marketing company Pinpointe recently released a new Email Campaign Previewer tool and spam checker for mobile and desktop clients that helps mid-sized businesses, including e-commerce sites, get a glance at how their emails will appear to a variety of different types of users after they’re sent.

Email Campaign Previewer will render and verify an email’s design for optimal display across over 50 desktop and mobile clients, including the iPad and Android devices. This allows email marketers to identify any potential readability or HTML coding issues, both of which have a considerable impact on email response rates. According to Pinpointe, previewing your emails will not only improve response rates, but overall email marketing ROI, as well.

Marketers using Email Campaign Previewer will be able to preview an unlimited number of email designs and disable images if they present a problem; meanwhile, Pinpointe will analyze their HTML email code and provide them with detailed feedback on any incompatibilities or rendering issues it may have with certain clients, along with a corrected code that the marketer can use.

Revenue Per Email Increases 30 Percent

Pete Prestipino — Mon, 11 Mar 2013 16:59:00 GMT

Digital enterprises aren't just sending more email, they are generating more revenue from it according to Experian Marketing Services' latest email benchmark report.

Experian found that revenue per email increase 8 percent in Q4 2012 compared with Q4 2011 (from 13 cents to 14 cents) and was 30 percent higher than in Q3 2012 (from 11 cents per email to 14 cents). There are clearly some seasonal trends (e.g. Two-thirds of travel brands increased mailings in Q4 2012), but based on the total year-over-year numbers, email seems to be holding its own as a channel to drive conversions.

“Overall email volume increased in Q4 and unique open rates increased for the third straight quarter, as more than 56 percent of brands had statistically significant increases in transaction rates for Q4 2012, with Multichannel retailers seeing the largest increase along with Consumer Products,” said Peter DeNunzio, general manager, Experian Marketing Services CheetahMail.

One of the reasons for the increased revenue could likely be speed of response. Analyzing data from 2010 to 2012, Experian's study found a five to six percent increase in the percentage of both open and clicks received in one day from send. The reason of course is likely mobile; the usage of which has more than doubled in the same time frame.

“One trend for email marketers to watch is the speed of response time among their customers, especially when it comes to email viewed via mobile devices. Marketers operate in a time and place where it’s more important than ever to continually optimize their marketing campaigns with some sort of testing procedures, especially given the amount of data available today.”

Other interesting findings from the report include:

• The email volume among different industries shows that travel emails reported the largest increase with 21.4 percent.

• All verticals had some gains in volume in Q4 compared with Q3 2012. Multichannel retailers and consumer products and services verticals led the way with increases of more than 30 percent in Q4 compared with Q3.

• In Q4 2012, total and unique open rates were above the Q4 2011 rates, while click rates matched those seen in 2011.

• Transaction rates were the same as Q4 2011, while revenue per mail and average order rose by 8 percent and 12 percent, respectively.

IE Rules Web-Based Email; Are You Testing?

Pete Prestipino — Tue, 26 Feb 2013 16:00:00 GMT

Research released late last month from Litmus indicates that most business and consumer users are actually accessing Web-based email through an IE browser.

According to Litmus, a provider of email testing and analytics tools, Internet Explorer continues to dominate for users checking Web-based email programs like Gmail, Hotmail, Yahoo and AOL. In September 2012, IE garnered 51% of email browser use, following by Firefox (21%), Chrome (14%), and Safari (13%). Internet Explorer's reign may come to an end sooner rather than later, however. Litmus reports that Chrome adoption for email has nearly quadrupled since March 2011. In comparison, IE fell from 15 percent and Firefox fell 20 percent.

Testing the many variations of how your brand's information or product emails render under different browser and resolution scenarios (a service provided by Litmus consequently) is important in the pursuit of higher email engagement (clicks, shares, conversions) rates.

Read more from Website Magazine in the Email Experience channel.

Email Segmentation for Retailers

Pete Prestipino — Mon, 11 Feb 2013 17:55:00 GMT

Email segmentation is clearly one of the most powerful tactics available to marketers today. For retailers however, it's proving an absoutely essential practice - those that do, perform well, And those that avoid the practice, simply don't. Website Magazine asked Richard Turcott, CEO of Mill33 about the role that segmentation plays in the success of email marketing campaigns for merchants in the competitive e-commerce landscape today.

WM: Why should Internet retailers in particular more fully explore the use of email list segmentation?

RT: Blanketing your list with the same message will not be as effective as sending segmented cohorts in your list a targeted email that speaks to their specific pain points, wants and needs.

By segmenting your list you can enjoy significantly higher in-box delivery rates, open and click thru rates. Segmentation offers marketers the ability to more effectively deliver the right message to the right person at the right time. Fundamental examples include creating different distribution lists for prospects and customers, or creating segmented lists based on the self-declared interests of your prospects and customers.

WM: What are the typical “barriers to entry” for those involved in segmentation for e-commerce merchants?

RT: Typical barriers to entry include easy list query and segmentation tools.

WM: What are some effective ways for Internet retailers to segment their list? Are RFM metrics dated?

RT: There are myriad ways to score and segment your database. I am still a big believer in R.F.M. scoring. Done properly, this scoring methodology gives direct response marketers an effective tool for visualizing segments, building A/B tests, and developing relevant offers and cross promotions. R.F.M., however, does not contemplate product SKUs. Product SKU shopping and purchase information can be a good predictor of future consumption behavior as well. I recommend R.F.M. scoring as a cornerstone for your segmentation efforts. Other purchase and shopping data should also be considered when building your segments.

WM: Should communication style change based on the segmentation strategy selected?

RT: Your “communication style” includes, among other things, the tone of your brand. I do not advocate using different communications styles across your segments – especially if your number of segments grows and becomes more sophisticated. Part of the “art” of marketing is maintaining your brand identity as you speak to your segments in a way that engages them with compelling copy, creative and offers.

WM: How does segmentation impact purchasing decisions? Is it an issue of trust or relevance?

RT: Segmentation helps increase relevance. Relevance begets more relevance over time and this helps the email marketer and email recipient forge a bond of trust. If your recipient has received relevant content in the past, she will likely continue to find your email relevant in the future.

It’s important to remember that trust is earned over time and is the result of a consumer’s experience with your brand across all interactions, not just email.

Customer experience is the sum of all experiences your customer has with you over time. All functional areas of an organization (not just marketers) need to manage customer experience across all channels including on-site/in-store shopping experience, support experience, product experience, shipping policies, return policies, etc.

Eye-Opening Email Marketing Stats

Michael Garrity — Mon, 10 Dec 2012 19:30:00 GMT

Email remains one of the most important avenues for marketers trying to reach relevant customers on the Internet.

However, the Web is (always) evolving, and the best practices of yesterday don’t necessarily hold up as well as we approach 2013. Add to that many of the common misconceptions or misunderstandings about email marketing, and some marketers may find that their campaign operations are largely ineffective.

This is why it’s always nice to pay attention to new data coming from experts in the field, such as marketing automation platform provider Eloqua, which recently released “5 Charts That Could Change Your Email Marketing,” a recently released analysis which gives email marketers a fresh perspective on what an effective campaign looks like today.

Let’s take a look at those charts:

“How Frequently Should I Email My Database?”
Email frequency can have a direct impact on conversions, especially if a marketer is sending too few or too many emails, with the latter being particularly detrimental. In fact, Eloqua warns that “more emails don’t mean more click-throughs” and says that while increasing the number of emails you send out will probably mean that they are read more often, but it doesn’t really have any effect on click-throughs/conversions, ultimately making the whole effort fruitless. In other words, less is more.

“Weekends are the Best Time to Send Email”
It would seem that because most people have more free time on the weekends to spend using the Internet for personal endeavors, they are more likely to pay attention to and convert on emails sent to them during the weekend, which comes from an analysis of 1.5 billions emails. Eloqua actually found that the highest click-through rates (CTRs) were registered on Saturdays, probably while users were sitting around marathon viewing TV shows on Netflix and checking their emails (note: this is totally author speculation). Interestingly, the study also found that most marketers don’t actually take use the weekends to send out emails.

“Personalized Subject Lines Key to Email Open Rates”
A little personal touch can go a long way in resonating with your target audience, and by adding a recipient’s name and an additional bit of personal information (such as their location) into an email’s subject line, you will see a significant increase in open rates.

“Personal Signatures Increase Email Open Rates by 500%”
Yes, you read that right; it does say 500 percent. Simply personalizing the signatures in your emails can increase open rates five times as much as emails without them, and will also improve CTRs by 350 percent. That’s a pretty impressive impact and definitely makes it seem worth it to attach a personalized signature as you sign off your email.

“Email Still Drives More Traffic than Social”
Finally, just to reiterate what we’ve been hearing for years now, email still leads social media in referral traffic, despite social’s dramatic increase of 331 percent from the same quarter year-over-year. Eloqua analysis showed that over several quarters, email consistently drove more traffic than social. So, it looks like marketers are going to have to divide their time between the two channels for the foreseeable future.