EMail Marketing Metrics 2011 - MailerMailer

Pete Prestipino — Thu, 21 Jul 2011 21:15:00 GMT

Email marketing service provider MailerMailer has released its eleventh Email Marketing Metrics Report. If you’re as into email as we are, you will want to roll up our sleeves and dig into the data because it looks like much of the data is quite actionable.

Some of the report’s highlights from this year include:

- Sunday generated considerably high open (12.2%) and click rates (4.4%) on average when compared to the rest of the week

- The highest volume of opens occur between 6 and 11 am local time

- Clients that sent emails less than once a month experienced a bounce rate of 5.1% while those that sent daily saw a much lower bounce rate of 0.4%

- Personalizing the email subject line generated 0.8% click rate, while personalizing the message boosted click rates to 3%

- Subject lines consisting of 4 to 15 characters generated the highest open rate of 14.1%

“Email marketing is extremely measurable and we have a great amount of data at our fingertips,” says Raj Khera, CEO of MailerMailer. “This report is provided for free as a community service to help businesses improve their email marketing effectiveness.”

Email Marketing Metrics Examined

Pete Prestipino — Mon, 19 Jul 2010 16:30:00 GMT

Email marketing service provider MailerMailer released its tenth Email Marketing Metrics Report and it contains some valuable information about recent open rate trends (based on industry and list size) which will prove immensely valuable to online marketers.

Interesting findings in the report include:

- Overall unique open rate has decreased to 11.2% over the past year
- Open and click rates are the highest on Sundays
- Subject lines of 35 characters or less tend to receive 52% higher open rates
- Bounce rates can drop below 1% as mailing frequency increases
- Personalized messages get about 7% higher open rates
- 75.8% of total opens are expected in the first 24 hours

"Email marketing is a great business tool because of the ability to track your success," say CEO Raj Khera. "This report gives professionals the information they need to gauge performance and determine what improvements will lead to better performing email campaigns."

'Net Features : email metrics

EMail Marketing Metrics 2011 - MailerMailer

Email Marketing Metrics Examined