'Net Features : email service provider

Document Management at Constant Contact

Pete Prestipino — Wed, 04 Aug 2010 13:46:00 GMT

Email service provider (and event management offering) Constant Contact has made several interesting additions and enhancements to its overall service today. While we typically don’t feature general service upgrades and announcements of this nature, when a company has 350,000 users it is hard to ignore.

Constant Contact users can now share and reference .PDF documents, storing up to 5 documents or images for free with MyLibrary. Those seeking more depth can upgrade and receive up to 50 MB of document/image storage, plus a sample stock image gallery, for $5 per month with MyLibraryPlus.

“Having documents and images in a centralized location keeps content manageable and accessible, making it easier than ever to create fast and effective email and event marketing campaigns,” said Ellen Brezniak, senior vice president, product strategy, Constant Contact. “At Constant Contact, we are all about delighting the customer with product features and functionality that make online marketing easy and affordable.”

Constant Contact made some additional enhancements to its overall service with new capabilities and features include enhanced image editing and event themes and an improved contact management system.

The Olympics Go to Lyris

Pete Prestipino — Wed, 10 Feb 2010 20:00:00 GMT

Email service provider Lyris has been selected to provide real-time alert capabilities to NBC during the network’s coverage of the Vancouver Winter Games.

Lyris will enable the NBC Olympics team to provide real-time updates on medal results, breaking news, athlete updates, schedules and event reminders.

“Today’s consumers have come to expect information in real-time. With powerful online marketing technology from Lyris, NBC is able to bring the “up-to-the-minute” action of the Winter Olympics directly to consumers,” said Blaine Mathieu, CMO, Lyris. “Lyris powered NBC’s Olympic updates for the 2008 Beijing Olympics and is proud to continue the partnership and be the email marketing platform of choice for NBC’s coverage of the Vancouver Winter Games.”

If you’re a fan of the Winter Olympics, you can sign up for those Lyris-powered alerts by going to: http://www.NBCOlympics.com/mobile.

Flimp Integrates With 20 Email Service Providers

Pete Prestipino — Thu, 05 Nov 2009 02:00:00 GMT

On-demand video marketing provider Flimp has completed its integration of its FLIMP video landing page solution with over twenty popular email marketing services including Exact Target, Constant Contact, Silverpop, Vertical Response, Eloqua, YesMail, Convio and iContact. The complete list of email providers supporting the FLIMP platform can be found here.

Users of the Flimp's video marketing service will be able to create an edit video email marketing campaigns and video landing pages and deliver those messages with their existing email marketing service. But it gets bettter. Users are also able to track and receive reporting metrics on viewer engagement, response and viral video activities by individual email address - something which, to the best of my konwledge, is not offered by any other vendor.

How important is this development? Advertising research conducted by Google and DoubleClick has shown that viewers are 4-7X more likely to engage with rich media and video content than static text and graphics. If you're an email marketer interested in achieving a higher response rates, incorporating rich media and video into your email marketing and messaging campaigns might just be the solution you're looking for.

“We’re pleased that virtually all the major ESP’s have embraced the opportunity to integrate Flimp into their service portfolio,” said Wayne Wall, Flimp Media’s CEO. “We’re transforming email marketing by converting the engagement benefits of rich media and online video into measurable viewer responses and sales.”

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Geo-Tracking Now Available at JangoMail

Pete Prestipino — Tue, 21 Jul 2009 09:12:00 GMT

Email marketing service provider JangoMail just introduced reporting on geo-tracking. The new feature enables marketers to determine the location (city/state/country/zip code) of recipients through open, click and Web site activity tracking. Email marketers can also determine the IP address, ISP and latitude/longitude data of recipients.

The geo-tracking feature will perhaps most importantly permit marketers to segment the data. Users will be able to filter reporting results to show data from recipients who are based within a particular mile radius from a specific zip code. JangoMail has also integrated with Google Maps to provide users with a visual overlay of Geo-Tracking data.

Users can export any segmented data into a new JangoMail group with a single mouse click -- allowing follow-up email campaigns to be sent to geo-targeted segments. “Segmentation and geo-targeting continue to be hot topics in the email marketing industry and we believe the new Geo-Tracking reporting functionality will bring critical intelligence to email marketers,” explained Ajay Goel, President of JangoMail.

Email Marketing Doing Well

Pete Prestipino — Mon, 05 Jan 2009 15:36:00 GMT

Despite many Internet companies entering the deadpool at an increasingly feverish rate, there remain some wonderful bright spots.

Email marketing software provider AWeber Communications (a long-time contender in the competitive email space) announced its active customer base surpassed 50,000 businesses worldwide - a 65% increase. Thanks to the Philadelphia-based company's success, it is moving into a new office and increasing its roster of employees by 54%.

"With small businesses stretching every available dollar for maximum return, utilizing email marketing to keep in touch with customers and prospects makes a lot of sense in this economy," said Tom Kulzer, CEO and founder of AWeber.