Taking Email Mobile

Pete Prestipino — Tue, 05 Oct 2010 15:45:00 GMT

You have to give some credit to the email marketing industry for not fearing the technologies that were so loudly promised to replace email (namely social and mobile), instead embracing the opportunities that were presented.

Case in point, ExactTarget announced its enhanced ExactTarget Mobile application today, providing marketers with a way to build, launch, manage and analyze mobile marketing programs ranging from SMS alerts and promotional messages to mobile couponing and text-to-win campaigns.

“Mobile provides marketers a unique opportunity to interact whenever and wherever consumers want to engage,” said Scott Dorsey, ExactTarget co-founder and chief executive officer. “ExactTarget Mobile provides marketers a flexible solution to connect with customers on the go and to make those interactions part of a broader interactive marketing campaign.”

ExactTarget Mobile will be available as a standalone application and as a fully integrated channel application through the Interactive Marketing HubTM, allowing marketers to seamlessly integrate mobile marketing with other interactive marketing channels including email, social media and sites.

Features of the platform include a step-by-step mobile campaign creation wizard with custom and pre-defined templates, paperless tickets or coupons and mobile barcodes that can be scanned at point of sale or used for entry to events or transportation, as well as global longcode and shortcode management.

Ready for a Mobile (Advertising) Storm?

Pete Prestipino — Tue, 25 Aug 2009 18:27:00 GMT

A report from Juniper Research has found that growing consumer adoption of mobile Internet services and heightened brand engagement with mobile services will be reflected in a sharp increase in expenditure on mobile Internet advertising. How much of an increase? According to the report, ad spend on the mobile Internet will reach $500 million globally in 2009 and rise to nearly $2 billion per year by 2014.

The catalyst for all this future spending is of course the technology which will enable companies to spend that $2 billion, but how accessible are specific programs for marketers. Case in point, mobileStorm, yesterday announced its new “Go” and “Pro” product packages for online marketers needing email and SMS marketing solutions.

mobileStorm Go allows for the quick setup and delivery of mobile and email campaigns and features personalized support for every client (with a real, U.S.-based representative), 24/7 Web-based access to the mobileStorm Go platform with email and SMS marketing channels, and a reporting system with full export capabilities. mobileStorm Go also offers APIs, an Event Manager and on-demand campaign management services.

mobileStorm Pro takes marketers to another level entirely by adding dedicated account management personnel to manage the system and campaigns, including marketing channels like RSS, Voice, Fax and Video, Database Management, extended reporting, and full integration services with APIs.

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'Net Features : email, mobile, SMS

Taking Email Mobile

Ready for a Mobile (Advertising) Storm?