E-Commerce Drivers of Success - Endeca Survey

Pete Prestipino — Wed, 02 Feb 2011 16:38:00 GMT

Search and business intelligence software company Endeca released results of an e-commerce survey of business to consumer and business to business organizations which revealed that user-centric, multi-channel commerce will be a big driver for success in 2011.

Perhaps one of the most important insights to be gained from the survey is that merchants' investment in user experience is a top priority. 64% reported that optimizing the user experience with features like enhanced search, navigation, product content, and overall ease of use is a priority. Confidence-building elements that drive transactions like user reviews, communities, and personalization to further enrich the user experience is also an area of focus.

Some additional data of note from the survey includes:

- Improving and leveraging product content a top priority: 44% of respondents mentioned building out complete product content (like images, data, video, user guides, etc.) and purposing it across channels as a top priority for 2011.

- Mobile ranks number one for new areas of investment: 35% state they have a mobile programme in place, while 30% are in early stages of implementation and 25% are investigating options and plan to have a live mobile programme in 2011. Less than 5% reported no mobile initiatives planned in the next 12 months.

“Consumers are demanding content-driven, multichannel commerce,” said John Andrews, vice president, product marketing, eBusiness at Endeca. “The majority of B2C organisations we surveyed are attempting to deliver dynamic user experiences, but are finding it hard to do so consistently across channels. The B2B community is also pulled by the rich consumer experience its users expect in their professional interactions, but face greater complexity in terms of content, channels, geography and brands.”

Baynote to Power E-Commerce Recommendations with Endeca

Mike Phillips — Mon, 08 Jun 2009 20:00:00 GMT

Baynote, a well-known recommendation and social search engine, has partnered with Endeca through Endeca Extend to provide a deeper user experience for e-commerce sites and publishers.

Those participating in the Endeca Extend partner program will have the ability to leverage Baynote to provide product and content recommendations to site visitors. Baynote's Collective Intelligence Platform (CIP) uses the collective intelligence of site visitors to engage future site visitors, based on past behaviors and/or transactions. Baynote claims that e-commerce sites using product recommendations, e-mail recommendations and social search through CIP see an average of 20-30 percent increase in revenues.

Endeca touts some of the largest websites and retailers on the Web using their systems for both customer-facing functions and internal management. Endeca Extend helps websites build a total experience through the use of "cartridges," using tools and data from partners like Coremetrics, Omniture, Webtrends, Bazaarvoice and more, including now Baynote. The result is the ability for merchants and publishers to customize their customer-facing offerings based on their user's preferences and behaviors.

"Baynote is thrilled to add Endeca to our growing list of prestigious technology partners," said Kaushik Ghate, Baynote Product Manager. "By joining the Endeca Extend partner program we are able to combine Baynote's technology, which taps into the collective wisdom of the silent majority of site visitors, with the efficiency, speed and ease of Endeca's Commerce and Publishing Suites. It's a winning combination that we are excited to offer our joint customers who want to maximize their online revenues and overall customer experience."

'Net Features : endeca

E-Commerce Drivers of Success - Endeca Survey

Baynote to Power E-Commerce Recommendations with Endeca