Women Driving Online Engagement

Allison Howen — Mon, 30 Jul 2012 15:00:00 GMT

Marketers should keep an eye on women, because this customer segment is driving the majority of engagement on sites like Tumblr and Groupon according to a recent comScore study.

The European Internet Usage study shows that Tumblr was one of the most women-oriented Web properties in May 2012. In fact, European women represented 69 percent of all time spent on the social blogging site. German retail site Otto Gruppe came in second with 68.8 percent of all time on site coming from women, followed by Groupon with women making up 61.7 percent of all time on site.

The report also reveals that women are key in driving engagement on e-commerce sites. This is because retail subcategories made up half of the top 10 site categories by share of time spent among females – proving that online shopping remains one of the top activities for women on the ’Net. According to the study, women accounted for 70.9 percent of all time spent on fragrance and cosmetic retail sites, followed by 67.9 percent of all time on beauty/fashion/style community sites and 66.8 percent of all time on retail apparel sites.

Additionally, comScore reveals that women represented 48.4 percent of the total European Internet audience in May, and made up 46.9 percent of total time spent online during the month. These metrics prove how important it is for marketers to take women into consideration when creating campaign strategies – especially marketers in the retail industry.

Size of the Internet Audience

Pete Prestipino — Mon, 26 Jan 2009 16:29:00 GMT

Comscore reported last week that the total global internet audience (age 15 and older from home and work computers) surpassed 1 billion visitors in December 2008.

The Asia-Pacific region accounted for the highest share of global Internet users at 41 percent, followed by Europe (28 percent share), North America (18 percent share), Latin America (7 percent share), and the Middle East & Africa (5 percent share).

“Surpassing one billion global users is a significant landmark in the history of the Internet,” said Magid Abraham, President and Chief Executive Officer, comScore, Inc. “It is a monument to the increasingly unified global community in which we live and reminds us that the world truly is becoming more flat. The second billion will be online before we know it, and the third billion will arrive even faster than that, until we have a truly global network of interconnected people and ideas that transcend borders and cultural boundaries.”

According to Comscore figure, Google was the most popular property in the world with 777.9 million visitors, followed by Microsoft Sites (647.9 million visitors), Yahoo! Sites (562.6 million visitors). Facebook.com, which has grown a dramatic 127-percent in the past year to 222 million visitors, now ranks as the top social networking site worldwide and the seventh most popular property in the world.

'Net Features : europe

Women Driving Online Engagement

Size of the Internet Audience