Viralheat Launches Social Login, Explore

Allison Howen — Tue, 30 Apr 2013 16:15:00 GMT

Social media marketing provider Viralheat is making it even easier to monitor a brand’s social presence with the launch of two new tools, Social Login and Explore.

Social Login allows Viralheat users to login to their accounts with their email address or social credentials for Facebook, LinkedIn, Twitter or Google+. This feature reduces the number of passwords users need to remember in order to access their accounts.

“Viralheat’s new Social Login feature is surprisingly unique in the social media space today, allowing for a quicker, less hassle option for users to be able to sign into their accounts,” said Vishal Sankhla, Co-founder, Viralheat. “In fact, we are the first social media marketing suite to offer Social Sign On as a way to sign up, or sign in, to this type of technology product … it’s truly a sign of social evolution across the industry.”

Moreover, Viralheat’s new Explore feature allows brand managers to search an unlimited number of keywords on Twitter, Facebook and Google+ in real-time. Keywords searches can be used to help brands monitor what is being said about their company, product or even a competitor. Additionally, these searches can be saved for later viewing and analyzing.

It is important to note that Explore allows users to search @mentions and hashtags on Twitter, as well as keywords and phrases on both Facebook and Google+. While this new feature is free on Twitter and Facebook for all Viralheat customers, the Google+ searches are unlimited only to users with Pro, Premier and Enterprise accounts.

“With our new Explore feature, users now have the ability to search in real-time various social media platforms for any keywords, helping them to understand what is being said on these social networks about their company, products or even competitors,” Sankhla said. “Companies can definitely use this valuable data to their advantage.”

These new features add to Viralheat’s current popular set of tools that help brand managers monitor, analyze, publish and engage across multiple social media platforms.

Foursquare Explores Social Search

Allison Howen — Fri, 13 Jan 2012 15:00:00 GMT

Foursquare wants its users to explore.

The location-based company launched an “explore” feature for smartphones last March, and the feature has now migrated to desktops, which allows users to discover new places based on other users’ recommendations and check-ins.

The Explore option can be thought of as Foursquare’s first go-round at social search.

“Most real-world searches are one-size fits all. You search for pizza, and it gives you the same list of pizza places, whether you like deep dish or thin crust, whether you want a slice or a sit-down meal, or whether your friends would love it or hate it,” says the company’s blog. “But not with Foursquare Explore, because you and your friends’ check-ins (along with the 1,500,000,000 more from the foursquare community) help us personalize our recommendations for you. Every time you check in, we get better at finding places you’ll like.”

This social search option is personalized and specific. For example, if someone types in “thin crust” they won’t just get results for pizza places, but instead specific results will appear for restaurants with thin crust pizza. Additionally, users can type in adjectives such as "fun" or "romantic", to find spots to their liking. Users can also specify certain options when typing in a keyword, which filters places that the user hasn’t been to, has been to, their friends have been to, or places that have Foursquare specials.

The service is powered by 1,500,000,000 check-ins, tens of millions of Tips and over a half million lists. The service should prove to be especially useful to local businesses, since all of the searches are tailored to local results – unless specified for a different city.

'Net Features : explore

Viralheat Launches Social Login, Explore

Foursquare Explores Social Search