eZanga Contextual Arrives (Too Late?)

Pete Prestipino — Tue, 14 Jul 2009 18:19:00 GMT

Search advertising company Ezanga has added a contextual offering to its suite of services.

The contextual advertising technology enables advertisers to specify a target audiences (geographic and demographic) based on marketing goals and use text, graphics, rich media, pop under or interstitial ads with keywords, locations, time/day targets and channels of interest. Sound familiar? It is - in fact, I could rattle off ten or twenty companies that provide a similar solution. Too little, too late for eZanga?

The difference of this offering is in the details. Ad design and creation services are available to advertisers and most unique is that eZanga offers pay-per-click, pay-per-view and pay-per-visit pricing models for its Contextual customers. That may be enough to convince online advertisers to test the platform.

“Successful marketing campaigns are never isolated,” said Richard K. Kahn, CEO of eZanga. “Instead, they are made up of efforts that work in unison with one another. Through eZanga Contextual, we are allowing our current and future clients to run more integrated online marketing campaigns that will be more impactful for their bottom line. In the future, we look to expand our service offerings further to build on our capabilities.”

eZanga Strengthens Service Offerings

Pete Prestipino — Thu, 17 Apr 2008 23:46:00 GMT

Online advertising and services company eZanga.com, Inc. announced the selection of HostMySite.com (a dedicated web hosting service provider charged with managing eZanga's infrastructure) and Pantherexpress.com (a high performance content delivery network) to improve their online services and search engine offering as the company manages its increasing growth. ''We wanted to offer a much faster site to our members and clients with quicker response times,'' comments Richard K. Kahn, eZanga.com's CEO.

These new agreements should prove to be a great enhancement for eZanga.com, Inc. The Company's five year anniversary will be on May 29, 2008, and ideas are already in the making of what is to come. With the new upgrades and upcoming celebration for their anniversary, eZanga should have something in the ''Air'' for one of their major giveaways. Something ''ultrathin, ultraportable, and ultra unlike anything else...'' according to the company. Ultra-awesome.

'Net Features : ezanga

eZanga Contextual Arrives (Too Late?)

eZanga Strengthens Service Offerings