Social Commerce Continues to Grow on Ecwid

Allison Howen — Fri, 03 May 2013 13:22:00 GMT

The popularity of social commerce hasn’t slowed down, instead, first quarter data from Facebook shopping cart application Ecwid shows that this trend has seen significant year-over-year growth.

The data reveals that merchants leveraging the Ecwid platform have seen orders grow by 37 percent in their Facebook-based stores compared to the same period last year, as well as a 26 percent increase in sales.

The merchants included within this research maintain stores both on a website and on Facebook. According to the data, these merchants’ Facebook-based sales saw a 25 percent year-over-year increase, making up 10.3 percent of the merchants’ total online sales.

“We’re seeing an increasing number of our merchants open online stores on multiple sites – like their website, blog, mobile site and a Facebook page,” said Jim O’Hara, president of Ecwid, Inc. “We believe retailers should be able to sell anywhere their customers wish to shop online, not just on a traditional website store, eBay or Amazon. Retailers should have multiple online storefronts to reflect where their target customers look for products. In fact, some of our most successful merchants derive 50 to 80 percent of total online sales on Facebook, as they learn how to work the developing social commerce marketplace.”

This research suggests that consumer-shopping behavior is becoming increasingly more social. In fact, many shoppers are using social networks like Facebook and Pinterest as a way to discover products instead of traditional search, which has resulted in more merchants deploying multiple storefronts to reach this customer segment.

Payvment Launches Social IQ for Facebook Sellers

Linc Wonham — Mon, 27 Feb 2012 15:30:00 GMT

Facebook e-commerce platform Payvment has introduced a new tool that guides sellers towards the optimal social media activities to boost sales and engagement in their Facebook stores.

Based on analysis of over two years of data from thousands of successful sellers, Payvment Social IQ technology delivers a daily set of customized actions to help sellers who are new to social commerce drive fan-base growth, traffic and sales. The technology is embedded in a new release of Payvment’s Social Commerce Dashboard, which has an added set of tools to monitor key social commerce metrics and track the impact of new campaigns.

Payvment’s Social IQ is also designed to make it easy for sellers to try new social marketing tactics such as running a Twitter promotion or offering a “Like” discount for fans, while being able to measure exactly how those actions improve product discovery and sales.

Key features of Social IQ include the following:

•    Things You Did: Tallies the deals, promotions and polls a seller has run in the past week
•    Shopper Reactions: Shows how shoppers engaged based on the social actions
•    Your Bottom Line: Tallies Fans, product views and revenue earned based on social activity, while showing whether those totals are trending up or down over time
•    Social IQ Booster: Suggests simple ways to grow your Social IQ score and increase engagement and sales
•    Social IQ Leaderboard: Shows the other sellers who are most active and socially engaged with shoppers and how they compare

Visit Payvment’s Seller Spotlight section for profiles of merchants who have achieved success with Facebook commerce.

'Net Features : facebook commerce

Social Commerce Continues to Grow on Ecwid

Payvment Launches Social IQ for Facebook Sellers