Display Products and Deals with New Facebook Apps

Michael Garrity — Thu, 05 Apr 2012 18:30:00 GMT

Social marketing Software-as-a-Service (SaaS) Offerpop is offering a pair of new apps for its Facebook marketing suite that will allow users to highlight products, deals and discounts on their brand pages.

The first of these two new applications is called Look Back, a slideshow app that allows marketers to easily include visually engaging and impactful product showcases on their Facebook pages. Slideshows feature a customizable call-to-action that marketers can use to encourage customers to buy products from their online store, redeem coupons or promo codes, etc. All of these suggestions will be supported by the Offerpop platform.

The app will also feature website conversion tracking to help marketers record sales and/or signups driven from the slideshow, and measure their campaign’s performance using Offerpop’s reports dashboard.

Offerpop’s second new app is called Deals, which lets brands display all of their discounts and coupons in a single section of their Facebook pages. When users click on these deals, they will be presented with a customized call-to-action such as printable coupons or a unique promo code. Marketers will be able to run individual deals continuously, or expire and replace them with new promotions whenever they see fit.

Deals also supports conversion tracking and lets users monitor their campaign’s performance. Both apps offer built-in support for purchasing Facebook Sponsored Stories ads and the new Timeline for Brand Pages format.

Webtrends Releases New Social Marketing Suite

Linc Wonham — Wed, 27 Jul 2011 14:19:00 GMT

Web analytics solutions provider Webtrends has announced a new version of its social offering that it hopes will change the rules of Facebook marketing with disruptive pricing, a free model and unequalled measurement.

Formerly Webtrends Apps, the new Webtrends Social expands beyond apps and campaign analytics to include page dashboards and wall management, coupled with tools to build, customize and get branded apps to market quickly with a drag-and-drop design. Social marketers can build, promote and manage their Facebook presence without having to write code or integrate disparate tools.

Another significant development is the new pricing model. Webtrends Social has an entry-level offering that makes the suite free for one Facebook page and one app. It also offers a mid-tier solution targeted to pages and brands with less than 100,000 fans at $250/month. There is also a higher-priced solution for the enterprise market with more than 100,000 fans.

Highlighted features of the new release include the following:

• Do It Yourself Campaigns: Webtrends Social's app builder doesn't require code to customize. Relying instead on UI controls similar to those used in Photoshop and PowerPoint, it allows social marketers to create custom layouts and designs. The suite was designed with tracking built-in, which means setting up campaign tracking requires only a few clicks to configure.

• Analytics: Webtrends Social offers analytics from all of Facebook's data sources including Graph API, Insights API and the exclusive Ad API. Webtrends also brings its industry-leading analytics capabilities to measure the areas Facebook doesn't: Apps and Campaigns.

• Wall Management: Webtrends Social simplifies the task of moderating wall posts using keyword filters to automatically delete posts or to send alerts for review. Social also allows users to publish to their own wall in real-time or schedule posts for the future.

Webtrends Social is available now and free Starter accounts can be created online.

'Net Features : facebook marketing

Display Products and Deals with New Facebook Apps

Webtrends Releases New Social Marketing Suite