'Net Features : fanplayr

Add Coupons and Offers Directly to Consumer Payment Cards

Michael Garrity — Fri, 15 Jun 2012 02:00:00 GMT

Gamification and digital coupon company Fanplayr has been on a partnership acquisition binge as of late. It has already signed off on joint ventures with eBay’s X.Commerce platform, Shopify, ifeelgoods, MailChimp and Constant Contact, and now it has added CardSpring to the list.

CardSpring, for the unfamiliar, is a payment platform that helps developers add both Web and mobile applications (including coupons, loyalty programs and digital receipts) to credit and debit cards.

Adding the CardSpring API to the First Data OfferWise solution with Fanplayr’s Gamified “Smart & Targeted” Coupons and Offers platform means that merchants can add Fanplayr coupons straight to a consumer’s payment card. This allows the shopper to turn around and redeem it in real time at the point-of-sale.

The result is a simplified coupon collection and redemption process for both the merchant and consumer, and another step toward improving the digital reward experience for all parties.

With this latest pairing, Fanplayr continues to expand upon its ability to help merchants and retailers reach, influence and convert online shoppers.

Social Gamification Gains Momentum in the Retail Channel

Pete Prestipino — Thu, 26 Apr 2012 14:20:00 GMT

eCommerce coupon and “offer marketing” platform Fanplayer has brought its gamification technology to Magento, the first such partner in Ebay’s X.Commerce ecosystem.

Magento merchants are now able to add the Fanplayr widget to their stores to engage consumers socially with games that provide multi-variable coupons and offers. There are currently three Fanplayr games – Spinner (see short demo video below), Mystery Game, and Card Flip.

The Fanplayr widgets can be deployed pretty much anywhere – not just a Magento shopping cart – including Facebook brand pages, email, mobile websites, even within advertising. The extension offers real-time performance insights into the coupons/offers being used by merchants and also provides social graph (and Facebook Connect) integration.

"Magento's integration partnership with Fanplayr enables merchants to better engage and convert social consumers to sales using new and traditional marketing channels," said Fanplayr CEO Simon Yencken. "We're excited to be a lead innovator for the Magento and X.commerce platforms and are focused on building new and innovative commerce experiences that drive the highest engagement, loyalty and sales for merchants."

Improve Engagement and Conversions By Playing Games

Michael Garrity — Tue, 27 Mar 2012 22:05:00 GMT

Have you heard of Fanplayr? If not, keep reading, because this new marketing solution could really help improve your social media strategy, particularly in increasing user engagement and conversions. Or, at the very least, it'll pique your interest in the rapidly growing field of gamification.

Fanplayr is a social game marketing tool for converting targeted consumers to sales by combining social coupons and gamification marketing. It works by helping users create a special coupon based on its "type," value and amount and then promote them among their various Web properties. However, Fanplayr provides more than just easy coupon creation; it also gives the user an easy way to add gamification options to their offers, which can increase user engagement with the coupons and drive conversions.

Marketers can include the social game coupons and offers to their emails, Web pages, e-commerce sites, mobile properties and, of course, social pages to improve their reach, influence social consumers and turn them into sales. Best of all, the solution is self-service, meaning it requires no IT to implement and making it perfect for everyone from agency and direct marketers to Internet retailers to small and medium-sized businesses.

This is a hot time to start implementing such a service, as eMarketer has reported that nearly 92.5 million Internet users are likely to use online coupons throughout the next year.

Now, Fanplayr has entered into a “strategic integration partnership” with e-commerce solution provider Shopify to help online marketers jump on the gamification bandwagon.

Fanplayr will now be available to Shopify’s 20,000 e-commerce merchants via the company’s App Store. When retailers download the application, they’ll be able to create social coupons and/or marketing games, and then promote their creations across Facebook and Twitter pages, e-commerce pages, emails and even Facebook Ads.