The Perfect Domain (for SEO and SEM)

Pete Prestipino — Wed, 06 Oct 2010 15:30:00 GMT

Should a business owner treat a domain name just as important as a physical business location or a carefully crafted logo?

A domain is, after all, a business’ own piece of Internet real estate. It reflects the brand and can even affect the website’s ultimate findability. Many business owners find themselves in a position to purchase that perfect domain, left to wonder about the value it could bring to the business as a whole ... and how much it might cost.

Read the Findability Makeover column "The Perfect Domain" by Website Magazine contributor Heather Lutze.

This article appears in the November 2010 edition of Website Magazine.

Findability Makeover Submissions

Pete Prestipino — Tue, 13 Oct 2009 13:08:00 GMT

One of the most popular columns in Website Magazine is Findability Makeover with Heather Lutze. Each month Heather and her team analyze a website and measure its essential "findability" on the Web and make very practical suggestions for improvement - from how to get greater exposure in key markets to how to ensure existings content assets are leveraged appropriately.

Does your website need a "findability makeover"? If so, send an email to findability@websitemagazine.com and let us know about your site and some of the challenges you currently face. One reader's website is made over each month so submit your website for consideration today.

Review past editions of Findability Makeover with Heather Lutze:
Findability Makeover: BJSpyAssociates.com
Findability Makeover: TheChateauLoire.com
Findability Makeover: ScottishHomeImprovements.com

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'Net Features : findability

The Perfect Domain (for SEO and SEM)

Findability Makeover Submissions