Flash Is Now SEO Friendly? Hurray!

Pete Prestipino — Tue, 01 Jul 2008 13:45:00 GMT

Adobe announced last night that they are providing "optimized Adobe® Flash® Player technology to Google and Yahoo! to enhance search engine indexing of the Flash file format (SWF) and uncover information that is currently undiscoverable by search engines." Can you hear every Web designer from Atlanta to Alaska cheering?

The development will offer Yahoo! and Google the ability to provide more relevant automatic search rankings of the millions of RIAs (rich internet applications) and other dynamic content (like Flash menu's) that run in Adobe Flash Player. Developers and rich Web content producers need not amend existing and future content with flat (text) files in order to make it searchable - a previously difficult task due to the changing state states, an inherent problem in RIA technologies.

From the official Adobe announcement:

“Until now it has been extremely challenging to search the millions of RIAs and dynamic content on the Web, so we are leading the charge in improving search of content that runs in Adobe Flash Player,” said David Wadhwani, general manager and vice president of the Platform Business Unit at Adobe. “We are initially working with Google and Yahoo! to significantly improve search of this rich content on the Web, and we intend to broaden the availability of this capability to benefit all content publishers, developers and end users.”

Google has already begun rolling out Adobe Flash Player technology incorporated into its search engine.

“Google has been working hard to improve how we can read and discover SWF files,” said Bill Coughran, senior vice president of engineering at Google. “Through our recent collaboration with Adobe, we now help Web site owners that choose to design sites with Adobe Flash software by indexing this content better. Improving how we crawl dynamic content will ultimately enhance the search experience for our users.”

Wix Flash Web Sites - SEO Friendly?

Pete Prestipino — Thu, 26 Jun 2008 15:16:00 GMT

If you're looking to create flash websites or widgets, then recently launched online application Wix may be worth looking into (especially if programming and design are not your strengths).

Wix is essentially an online editing platform that enables users to design web content such as audio, video, images, music and text and publish it anywhere in virtually any format - as standalone websites or social networks and weblogs. Users can do an amazing amount of things with the solution; for example, import files from YouTube and Flickr. What is most intriguing is that content created though Wix is search engine friendly. Unlike many websites rendered in Flash, Wix uses an SEO friendly XML structure to make the content created crawlable.

'Net Features : flash, Search Engine Optimization

Flash Is Now SEO Friendly? Hurray!

Wix Flash Web Sites - SEO Friendly?