Flimp Video and SEO for Flash

Pete Prestipino — Thu, 10 Dec 2009 03:00:00 GMT

Marketers have long struggled with what to do with flash. While there has been some headway made on the part of search engines to better index this content, it remains (for the most part) siloed entirely.

Flimp Media has implemented an automated process in its flash landing page marketing platform that allows non-technical users to copy and paste searchable text and terms behind flash web content and videos that converts automatically into search friendly HTML. This text can be crawled by search engines, improving a Flash landing page’s chances at being found through organic search.

The function automates a process called SWFObject, which many Web developers use to create searchable text behind Flash elements. Until Flimp implemented this functionality, marketers without Flash programming expertise were unable to create or embed searchable text and terms behind their flash and flash video content.

“Many larger corporations use SWFObject to boost the search ranking for a video,” said Flimp CTO Richard DiBona. “With this tool, Flimp now enables all digital marketers to implement the same best-practices, whether or not they have skilled programmers on staff.”

Flimp Integrates With 20 Email Service Providers

Pete Prestipino — Thu, 05 Nov 2009 02:00:00 GMT

On-demand video marketing provider Flimp has completed its integration of its FLIMP video landing page solution with over twenty popular email marketing services including Exact Target, Constant Contact, Silverpop, Vertical Response, Eloqua, YesMail, Convio and iContact. The complete list of email providers supporting the FLIMP platform can be found here.

Users of the Flimp's video marketing service will be able to create an edit video email marketing campaigns and video landing pages and deliver those messages with their existing email marketing service. But it gets bettter. Users are also able to track and receive reporting metrics on viewer engagement, response and viral video activities by individual email address - something which, to the best of my konwledge, is not offered by any other vendor.

How important is this development? Advertising research conducted by Google and DoubleClick has shown that viewers are 4-7X more likely to engage with rich media and video content than static text and graphics. If you're an email marketer interested in achieving a higher response rates, incorporating rich media and video into your email marketing and messaging campaigns might just be the solution you're looking for.

“We’re pleased that virtually all the major ESP’s have embraced the opportunity to integrate Flimp into their service portfolio,” said Wayne Wall, Flimp Media’s CEO. “We’re transforming email marketing by converting the engagement benefits of rich media and online video into measurable viewer responses and sales.”

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'Net Features : flimp

Flimp Video and SEO for Flash

Flimp Integrates With 20 Email Service Providers