'Net Features : flurry

A Flurry of Activity in Interest-Based Mobile Ad Targeting

Pete Prestipino — Wed, 08 Aug 2012 01:50:00 GMT

Mobile advertising and analytics platform Flurry recently released "interest segments" based on consumer usage. There are more than twenty “Flurry Personas,” audiences with a particular interest including business travel, parenting and fashion to name but a few.

App developers using Flurry analytics can segment/measure their audiences (conceivably by building new features or content for that group specifically) and potentially increase their eCPMs thanks to a better quality of inventory. Advertisers too should pay particular attention to Flurry Personas. Since Flurry is an ad network, advertisers using the network can determined interest-based mobile targeting can positively influence engagement and conversion metrics.

“Digital media buyers always have a target audience in mind before executing serious ad buys,” said Simon Khalaf, Flurry president and CEO. “Without the ability to effectively target across mobile app audiences, they will simply allocate their ad budgets elsewhere. We believe that Flurry Personas will help media buyers strongly increase ad spending on mobile app audiences.”

Measuring Funnels with Flurry App Analytics

Pete Prestipino — Mon, 09 Apr 2012 14:30:00 GMT

As mobile applications become a core aspect of running a business (not just a Web business), analytics is increasingly taking center stage. And within apps, there's lots of data to be had.

With little in the way of standards, however, most developers struggle not just with what's important but how to translate that to meaningful information.

With a suite of powerful new features, Flurry Analytics customers can now build funnels to measure their most important conversions, stay notified of trending metrics with alerts and create custom dashboards to access key metrics in one convenient place. Ten thousand new customers have adopted Flurry Analytics since December 2011, and with 35,000 additional apps added to the system, the total is now more than 170,000.

Over that same time period, Flurry Analytics application sessions tracked per day increased from 760 million to 1.2 billion, an increase of more than 50 percent.

“We have a diverse audience using our analytics service, ranging from business decision-makers to product managers to developers,” says Flurry CEO Simon Khalaf. “This upgrade gives every stakeholder the ability to get to the data that matters most, and gives them the chance to act immediately.”

All new features are available to all apps already using Flurry Analytics on iOS, Android, HTML5, BlackBerry and JavaME.

Consumer Behavior Driven By Mobile Apps

Pete Prestipino — Tue, 10 Jan 2012 14:21:00 GMT

The debate regarding mobile apps versus Web consumption is getting hotter and hotter - and clearer and clearer. The rate of adoption, according to Mobile analytics firm Flurry, is outpacing both the PC revolution of the 80's and the Internet boom of the 90's.

Since 2007, in fact, more than 500 million iOS and Android smartphones and tablets have been activates and by the end of 2012, Flurry estimates that the cumulative number of those devices actives will surpass 1 billion.

What's even more impressive is that roughly 40 billion applications have already been downloaded from the App Store and Android Market. In the summer of of 2011, Flurry's published a report on how the average smartphone user began spending more time in their mobile apps than they do browsing the Web. Flurry just updated its data and found that the usage gap just keeps getting bigger.

Interactive consumption has continued to change over the last 18 months between the Web and mobile native apps according to Flurry. The chart from Flurry above indicates that smartphone and tablet users now spend over 90 minutes each day using applications while time spend on the Web has shrunk. What this means is that users are replacing their website usage with applications. The growth is slowing however. The time spend in mobile apps rose 23 percent from December 2010 to June 2011 but just over 15% from June 2011 to December 2011.

More on Flurry Analytics from Website Magazine:

- Flurry's Web Analytics Tool Gets Update
- A Flurry of Analytics Data for Mobile Apps

Flurry's Web Analytics Tool Gets Update

Michael Garrity — Tue, 09 Aug 2011 09:00:00 GMT

Mobile analytics and monetization platform Flurry released a new version of it's free Web Analytics tool.

This new update (version 3.0) will focus on audience segmentation, giving site analysts the ability to segment their audience based on usage behavior. For example, audiences can now be broken down into paying and non-paying customers or light and heavy users.

They will also be able to estimate demographic data, like age or gender, for any application using their service.

Flurry has also included new mechanisms that will allow analysts to test how long viewers stay on a website.

According to Flurry, their analytics tools are currently in apps that reach 300 million monthly unique users and tracking approximately 6 billion transactions every day.

A Flurry of Analytics Data for Mobile Apps

Pete Prestipino — Mon, 26 Jan 2009 16:39:00 GMT

Cross-platform mobile application analytics provider Flurry is making available its free service to all iPhone, Android, Blackberry and Java ME developers.

Flurry's technology allows developers to gather live consumer usage data (application behaviors, technical problems, etc.) to improve their products, increase user retention and compete more effectively in the new application markets like the App Store, which features more than 15,000 applications.

"Rapid adoption of Flurry Analytics validates we're solving a significant pain point for game and application developers. The response has exceeded our own expectations," said Flurry CEO, Simon Khalaf. "With more platforms supported than any other mobile analytics provider (1200) and new features being added all the time, Flurry offers the most complete solution on the market."