2016 Ecommerce Forecast

Pete Prestipino — Mon, 12 Mar 2012 16:00:00 GMT

Market research firm Forrester Research released a report estimating that US online shopping will reach $327 billion in 2016, up 45 percent from $226 billion this year and 62 percent from $202 billion in 2011. By 2016, online retaill will account for 9 percent of total retail sales according to Forrestor.

Much of the ecommerce sales will come as a result of the steady growth of online shoppers. The number of consumers who will shop online will reach 192 million by 2016; that's up 15 percent from the expected 167 million in 2012. Perhaps more interesting however is that the average spend per shopper will also increase, The Forrester report indicates that U.S. consumers will spend spend an average of $1,738 online in 2016, up 44 percent from $1,207 in 2012.

Forrester analyst Sucharita Mulpuru suggests that the growth in US ecommerce sales will comes from online retailers improving their websites and services, suggesting, “This is particularly true of categories such as apparel and jewelry, which have integrated rich selling tools such as zoom, color swatching, and configurators, as well as office supply stores, which have broader payment options (e.g., small business purchase orders online) and subscription plans for their buyers.”

Market Brief: 2008 Holidays Sales

Pete Prestipino — Mon, 27 Oct 2008 16:25:00 GMT

A holiday shopping forecast from Forrester indicates that the economic downturn will slow consumer spending online.

Analysts at Forrester Research expect a 12 percent e-commerce spending increase in 2008 compared to 2007, estimating total sales of $44 billion. While those with rose-colored retail glasses may be pleased to see double digit growth, the improvement is only half of what it was last year, when e-commerce spending grew upwards of 20 percent from the previous year.

Forrester's survey found that the migration of shoppers to the online channel will continue, but the broader economic woes will have an effect on how much they spend.

Take the WM E-Commerce Survey: As an e-commerce professional, are you expecting higher, lower or about the same sales as the 2007 holiday shopping season online?

'Net Features : forrestor research

2016 Ecommerce Forecast

Market Brief: 2008 Holidays Sales