http://www.websitemagazine.com/content/blogs/posts/archive/tags/geo-tracking/default.aspxTags: geo-trackingenCommunityServer 2008 SP2 (Build: 31104.93)http://www.websitemagazine.com/content/blogs/posts/archive/2009/04/29/automated-profiling-filters-in-listrak-4-5.aspxWed, 29 Apr 2009 15:00:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:8214Pete Prestipino0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=8214http://www.websitemagazine.com/content/blogs/posts/archive/2009/04/29/automated-profiling-filters-in-listrak-4-5.aspx#comments<hr /> <p><b><a href="http://listrak.com">Email marketing service provider Listrak</a> announced version 4.5 of its web-based email marketing and customer engagement solution</b>. Most notable in this release are a number of new profiling filters as well as automated delivery of geo-tracking data (available manually previously).<br /><br />Three of the new engagement segmentation filters allow users to sort their email data based on the date and time of the last open, read, or click. This is a very powerful feature that will enable marketers to target their most active subscribers with useful messaging or re-engage inactive subscribers with special offers. <br /><br />Email marketers are also now able to filter subscriber lists by location using Listrak&#39;s IP-based geo-tracking tool, which is integrated with Google Maps. Users may segment their lists by country, region, or zip code. Users may select a specific zip code, or they may define a radius to target an area. </p> <div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=8214" width="1" height="1">email marketinglistrakemail profilingprofiling filtersgeo-tracking