http://www.websitemagazine.com/content/blogs/posts/archive/tags/geotracking/default.aspxTags: geotrackingenCommunityServer 2008 SP2 (Build: 31104.93)http://www.websitemagazine.com/content/blogs/posts/archive/2009/07/21/geo-tracking-now-available-at-jangomail.aspxTue, 21 Jul 2009 09:12:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:9220Pete Prestipino0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=9220http://www.websitemagazine.com/content/blogs/posts/archive/2009/07/21/geo-tracking-now-available-at-jangomail.aspx#comments<hr /> <p>Email marketing service provider JangoMail just introduced reporting on geo-tracking. The new feature enables marketers to determine the location (city/state/country/zip code) of recipients through open, click and Web site activity tracking. Email marketers can also determine the IP address, ISP and latitude/longitude data of recipients.<br /><br />The geo-tracking feature will perhaps most importantly permit marketers to segment the data. Users will be able to filter reporting results to show data from recipients who are based within a particular mile radius from a specific zip code. JangoMail has also integrated with Google Maps to provide users with a visual overlay of Geo-Tracking data.<br /><br />Users can export any segmented data into a new JangoMail group with a single mouse click -- allowing follow-up email campaigns to be sent to geo-targeted segments. &ldquo;Segmentation and geo-targeting continue to be hot topics in the email marketing industry and we believe the new Geo-Tracking reporting functionality will bring critical intelligence to email marketers,&rdquo; explained Ajay Goel, President of JangoMail.</p> <div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=9220" width="1" height="1">emailjangomailESPemail service providergeotracking