TheFind and IE Launch New Shopping Platform

Allison Howen — Wed, 25 Jul 2012 13:30:00 GMT

Could this be the future of online shopping?

A new partnership between TheFind and Internet Explorer has brought social discovery to print catalogs – resulting in Glimpse, an HTML5 Web site that is a combination of two popular apps from TheFind.

Glimpse combines the social sharing and shopping capabilities of TheFind’s Facebook app (also called Glimpse) with Catalogue, the company’s popular paper catalog tablet app. The site’s layout is similar to Pinterest, but it also displays and enables users to interact with catalogs from big name retailers like Lands’ End, Alloy and Moosejaw.

Each catalog is equipped with items that users can click on to find out prices and descriptions. Users sign into Glimpse with Facebook, and have the ability to see what items their friends have liked and products from brands that they have previously liked on Facebook. Additional social aspects of Glimpse include the ability for users to like or comment on an entire catalog or individual items, as well as save items into their personal collections or share items across their social networks.

“Working with Internet Explorer has been a great collaboration. Together, we have been focused on changing online shopping to deliver to consumers a rich and compelling experience that is driven by social discovery and curation,” says Ramneek Bhasin, VP and GM of Mobile at TheFind. “By bringing store catalogs to Glimpse, we have done just that. Glimpse will run seamlessly across all tablet and desktop platforms. This is just the beginning of what true ‘social discovery’ is all about.”

IE and TheFind also released a free, open-source framework for HTML5 page-flip, in order to give developers the code to create more online catalogs.

Check out some screenshots of Glimpse below:

'Net Features : glimpse

TheFind and IE Launch New Shopping Platform