http://www.websitemagazine.com/content/blogs/posts/archive/tags/global+commerce/default.aspxTags: global commerceenCommunityServer 2008 SP2 (Build: 31104.93)http://www.websitemagazine.com/content/blogs/posts/archive/2012/05/18/digital-river-launches-the-app-practice-suite.aspxFri, 18 May 2012 11:00:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:19771Allison Howen0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=19771http://www.websitemagazine.com/content/blogs/posts/archive/2012/05/18/digital-river-launches-the-app-practice-suite.aspx#comments<hr /> <p><b><img style="float:left;margin:10px;" src="http://www.websitemagazine.com/images/blog/digitalriver-mini.gif" height="75" width="75" alt="" />A new suite of tools from e-commerce outsourcing company <a href="http://corporate.digitalriver.com/store/digriv/html/pbPage.Homepage" target="_blank">Digital River</a>&nbsp;are aiming to help online merchants find additional ways to drive revenue across multiple platforms.</b></p> <p>The App Practice suite offers online merchants ways to&nbsp;monetize and distribute digital and physical products and services&nbsp;over an abundance of devices, operating systems and commerce channels that buyers use for shopping and engaging with content.</p> <p>The new suite is part of Digital River&rsquo;s <a href="http://corporate.digitalriver.com/store/digriv/Corp/sectionName.commerce/subSectionName.globalCommerce/page.globalCommerce" target="_blank">Global Commerce</a> enterprise solution, and features tools that can be used to increase revenue as well as the lifetime value of consumers &ndash; including a solution for cloud billing and subscriptions, a white-labeled enterprise app store, in-app purchasing and marketplaces technology, as well as app monetization and lifecycle optimization services.</p> <p>&nbsp;&ldquo;The App Practice further enables online merchants to grow their revenue through alternative channels while maintaining direct relationships with their buyers,&rdquo; says Mary Suddendorf, group vice president, product at Digital River. &ldquo;As the retail landscape continues to consolidate and evolve, the direct-to-buyer relationship is more critical than ever before to building and growing a successful global online business.&rdquo;&nbsp;</p> <div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=19771" width="1" height="1">digital riverecommerce analyticsglobal commercethe app practice suite