'Net Features : goodmail

Video-Based Email Marketing from Goodmail and Liveclicker

Pete Prestipino — Wed, 13 Jan 2010 17:00:00 GMT

Here's on to watch. Goodmail Systems (creator of "trusted email" solution CertifiedEmail™) and Liveclicker (a developer of video commerce applications) today announced a rather intriguing partnership which extends video email marketing capabilities to more consumers by adding Liveclicker's video technology on the Goodmail CertifiedEmail platform.

The companies today also announced CertifiedVideo .GIF, a new joint service that ensures deliverability and automatic play of Liveclicker-enhanced video emails through all Goodmail ISP partners.

Liveclicker’s Video Email Express platform is a patent-pending intelligent in-email video solution that enables email marketers to deliver video across email and mobile clients using a suite of standard and proprietary technologies. The Goodmail CertifiedEmail delivery platform, with its rigorous accreditation process, sends highly trusted email campaigns that include a cryptographically secure token allowing Liveclicker videos to play automatically in subscriber inboxes, even when images are disabled. Because the messages are marked in the inbox with a unique blue ribbon envelope icon, consumers are assured of the sender’s authenticity and security of the video-enhanced message, resulting in a dramatically higher open rate. With CertifiedVideo .GIF, marketers achieve video in email that results in better consumer engagement, more effective sales efforts, and higher ROI."

“CertifiedVideo .GIF is an important extension of Goodmail’s current video offerings, allowing marketers to cost-effectively distribute videos that play immediately in the email, thus engaging recipients the moment they open the message,” said Peter Horan, CEO of Goodmail Systems. “Because CertifiedVideo .GIF also represents a low-bandwidth approach to delivering email videos that are safe, secure, and non flash-based, the service is appealing to consumers and ISPs.”

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Web Morning Wire: 5-5-09

Pete Prestipino — Tue, 05 May 2009 14:15:00 GMT

The following are press releases that caught our attention today, May 5th, 2009. If you have a news announcement you would like to share with the Website Magazine community, please contact Website Magazine editors or submit it online now.

WhosHere - Popular iPhone Social Networking App Introduces "Jerk Filter" in Latest Release
myRete Inc. introduces WhosHere 1.0. WhosHere, the very popular social networking application on the iPhone, introduces new features, including one specifically to improve the experience for its female users.

Twit Pro Quo - Newly Released Service is a Promising Tool for Expanding Social Visibility on Twitter
With Twitter's continued growth, more and more individuals and companies see the importance of maximizing their reach within this social network. Twit Pro Quo is a service which embraces this notion and adds an enjoyable twist for users to expand their Twitter following.

Goodmail CEO Peter Horan to Participate on Email Insider Summit's "Email Innovations" Panel
Peter Horan, CEO of Goodmail Systems, the creator of CertifiedEmail™, will participate on a panel at the Email Insider Summit titled "Innovations in Email/CRM."

Charlene Li, Co-Author of "Groundswell", to Be Keynote Speaker at Search Engine Strategies (SES) San Jose 2009
SES San Jose conference, to be held August 11-14, 2009, expected to attract approximately 6,000 marketing executives, managers, professionals, specialists and consultants this year.

Travel Affiliate Pro's Beta-Version Partner Program Can Increase Website Revenue While Enhancing Website Content
Lowest hotel rates for your customers and highest commissions for your website; participating companies conveniently earn extra cash while offering their clients a valuable service, enhancing their websites' functionality, benefiting from brand-name recognition, and improving their websites' search-engine optimization.

Outstanding Firms Have Been Included in the topseos.com's List of the 30 Best PPC Companies for May 2009
topseos has released their list of the top 30 PPP agencies for May 2009.

Streaming Video in Email at Goodmail

Pete Prestipino — Fri, 03 Apr 2009 17:00:00 GMT

Goodmail Systems formally released CertifiedVideo, a technology that enables marketers to incorporate streaming video into the body of email messages.

Video has been slow coming to email because of security concerns. Email provider prevent video from playing or from reaching users altogether. To ensure that CertifiedVideo messages work as promised, Goodmail analyzes prospective senders’ video players for code stability and platform compatibility. Once approved, senders can leverage Goodmail’s existing CertifiedEmail infrastructure to affix cryptographically-secure CertifiedVideo tokens to outbound messages that instruct receiving email providers to deliver them directly to the inbox with video content enabled.

AOL is the first email provider to implement CertifiedVideo, enabling its Webmail users to receive CertifiedVideo messages. The first CertifiedVideo senders include Country Music TV, DailyCandy.com, Fox Digital, iVillage (NBC Universal), LiveNation, The New York Times, Target, Thrillist and Turner Networks.

“CertifiedVideo merges the best of the Web with the email inbox, delivering breaking news and sports, exclusive movie premieres and product demonstrations directly to an audience of opt-in subscribers,” said Peter Horan, CEO of Goodmail. “Americans watched more than 14 billion online videos this past January alone. With CertifiedVideo, consumers can now watch videos within their email inbox without having to click to an external Web site, and brands can tap into shifting media consumption habits and craft truly interactive, email 3.0 marketing campaigns.”

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