http://www.websitemagazine.com/content/blogs/posts/archive/tags/google+ad+planner/default.aspxTags: google ad plannerenCommunityServer 2008 SP2 (Build: 31104.93)http://www.websitemagazine.com/content/blogs/posts/archive/2009/01/30/new-traffic-model-for-ad-planner.aspxFri, 30 Jan 2009 19:25:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:7383Pete Prestipino0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=7383http://www.websitemagazine.com/content/blogs/posts/archive/2009/01/30/new-traffic-model-for-ad-planner.aspx#comments<p><b>Google announced some important modifications to the methods used to measure site traffic as reported within its Ad Planner offering. </b><br /><br />Since many web professionals rely on multiple media planning tools and rely on analytics tools to measure unique visitors, it&#39;s easy to see how reporting discrepancies could occur. To minimize the issue, Google&#39;s Ad Planner added a new cookie-based metric to help users cross-check and compare metrics. They have also changed the way they present unique visitors to make it clearer that media buyers are reviewing only estimated numbers of real world users.<br /><br />Ad Planner has also added country demographics for Australia, Brazil, Japan, and Switzerland, bringing the demographics total to ten countries. In select countries Google has also added a new demographics category, Children in Household, which can be used to research sites.</p> <p></p><div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=7383" width="1" height="1">ad plannergoogle ad planner