Inverselogic Partners with Google Apps

MaureenA — Tue, 18 Aug 2009 09:00:00 GMT

In January, Website Magazine reported on Google’s announcement to open is Apps Reseller Program. We have not seen, read or heard of any announcement related to any agency or firm that was promoting its affiliation with Google on this level - that is until today. Inverselogic announced its partnership with Google to provide Google Apps to its clients.

Google Apps includes more elaborate e-mail messaging, IM, video, calendars, and document management. This bundle is enticing to small businesses because of its professional offering at a lower price than its competitors.

The announcement is a step forward for Google to increase its level of competition with other software packages. The business-focus from Google has been growing over time with more small and medium business using its products to assist with streamlined and efficient business. Inverselogic is a software and technology company and works with a range of clients from Virgin to Southwind Foods.

Are you using Google Apps for your business?

Google Apps Reseller Program Unveiled

Pete Prestipino — Wed, 14 Jan 2009 15:42:00 GMT

Google announced the launch of an authorized reseller program for Google Apps.

While some might see this as a direct attack on Microsoft's core product line (which it very well may be), Web hosting companies should really be the entities worrying. If web hosting resellers shift from promoting entire Web business configurations over to Google Apps, small hosting companies could end up all but obsolete. For this to happen though, Google will surely need to beef up its own services. But the threat is certainly there.

For those unfamiliar with Google Apps, it is a SaaS package of business applications such as email, calendar, group site creation, and document collaboration (watch a video on Google Apps here). Over 1 million companies already use the product, and some 3,000 new businesses sign up each and every day.

The challenge, however, for Google is that many of the businesses right for Google Apps don't have the expertise or resources to implement it correctly and integrate it into their existing business processes. That's where authorized resellers come in. Google is aiming to steal away some market share from hosting companies by training affiliates to resell its application bundle.

The Google Apps Authorized Reseller program gives affiliates the opportunity to earn product and service revenue (20% on each $50 per user/per year price) from their new and existing customers by deploying Google Apps. Google provides resellers with the standard marketing collateral (sales tools and technical training) and management accounts (console to create and manage customer accounts).

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Inverselogic Partners with Google Apps

Google Apps Reseller Program Unveiled