'Net Features : google plus

Google+ Communities for Merchants

Allison Howen — Mon, 10 Dec 2012 20:30:00 GMT

Merchants tend to put the majority of their social resources into sites like Facebook or Twitter, but it might be time to shift some of that social focus to Google+.

This is because having a profile on Google’s emerging social network makes a brand more visible in the search results. In fact, a study from digital marketing and analytics provider Fathom reveals that only 24 percent of the brands on Millward Brown's 2012 BrandZ list actually triggered a Knowledge Graph entry when searched for on Google, and the information for 92 percent of those entries came directly from Google+.

Furthermore, Google+ has been gaining momentum with the public and now has 135 million active users according to a recent blog post from the company. This influx of users could be the result of Google+'s interactive features and tools that make it easier for brands to connect with people across the Web, such as the new Google+ Communities.

What is Google+ Communities?

Google+ Communities allow Google+ users to create social groups based on specific topics or interests, such as sports, photography or fashion. The Communities can be customized to be public or private, which means that users can create Communities that span across broad categories like cooking to narrow topics like local neighborhoods.

Although some might compare Google+ Communities to Facebook Groups, Google’s platform actually appears to have the advantage. This is because Community members can connect with each other by launching or participating in Hangout video chats or by scheduling Community events. Moreover, members have the ability to share content directly with Communities via the +1 button.

Who should leverage Communities?

While any type of Web worker can create a Community, merchants might be the biggest beneficiaries of this new feature. Chances are that the content from Google+ Communities may eventually make its way to the search results, especially since Google has been working hard to interconnect all of its services and Google+ already has a big impact on the SERPs. Additionally, fostering a community around a brand can help merchants establish authority in their niche, build better relationships with customers and acquire more brand advocates.

For example, a pet store retailer can create a Community for local pet owners. Within this Community, members will be able to upload images of their kittens, schedule puppy play dates or participate in a Hangout video-chat for puppy training tips. Conversely, a clothing retailer’s Community might include consumer-generated photos and videos that feature customers' favorite outfits, event information for the brand’s next fashion show or a fashionista Hangout for members to discuss hot up-and-coming trends.

It is also important to note that even though Google+ Communities officially launched last week, only a handful of brands have taken advantage of this feature. This means that merchants can stay a step ahead of their competition by leveraging this Google+ feature. But before you create your first Community, take some time to get inspired by the examples below:

Audi USA

This automobile Community already has more than 3,000 members and features six different types of discussions. So far members have leveraged this group to post pictures of their cars and ask questions to other Audi owners.

Call of Duty

The Call of Duty Community has more than 1,200 members and features three different types of discussions. It is a good place for gamers to connect with each other away from the television screen, as well as ask questions about the game or give out tips for success.

Yarn Mountain

The Knitting Lodge Community was launched by Yarn Mountain as a place where crafters can connect with people who have similar interests. The Community features 13 different discussion topics, and an event was already launched for Community members.

The Ripple Effect: Track Trends & Find Friends on Google+

Michael Garrity — Wed, 26 Sep 2012 18:53:00 GMT

Google+ has had its fair share of problems differentiating itself from other, more established social networks, and because of this, it hasn’t exactly skyrocketed in popularity. However, it turns out that by ignoring Google+, marketers are actually missing a great opportunity to find out what content is most likely to trend and how that happens, as well as identify the biggest influencers in their niche.

This ability is presented by a rarely discussed (and probably even less utilized) feature known as Google+ Ripples, an interactive graphic visualization attached to content or a URL posted on G+ that charts the series of a events that take place after it’s shared (in other words, it shows the post’s viral ripple effect – get it?). The chart follows the post from person-to-person, displaying all of the shares and illustrating who shared it and where they found it.

What makes Google+ Ripples neat is its visually appealing, zoomable and interactive interface that lets users quickly scan and study the life cycle of a viral post. By hitting the “Play” button at the bottom of a Ripples page, users can see an animated version of the same graph and watch the post get shared from the time it was first posted to the present, which lets them see the scale and speed of how it spread.

Every public post on Google+ that has been shared will feature its own Ripples page, which can be accessed by simply clicking on the arrow in the top right of a post box to bring out the drop-down menu. From here, you can just click “View Ripples” and it will open a new page with the visualization of the post’s share history.

Benefits for Marketers

This sounds interesting and all, but what’s the real benefit of actually bothering with this feature?

Well actually, there are two. See, Google+ Ripples is a quick and easy way to spot what type of content in your niche is most likely to foster engagement, and who the most influential people are in terms of getting it seen (and shared) by the most users. Basically, it presents a visual representation of the life cycle of content in your niche, and the people who interact with it.

While simply looking at the number of shares can give marketers an idea of what topics or types of content are most popular within their niche, Ripples can help them visualize how quickly and among what type of users it is shared. What they may find is that some posts spread fast, but die down after a few hours, while others take off more slowly and thrive a lot longer. Or, they could discover that some topics are more shared among business professionals, while others are all the rage with consumers. All of this information can give marketers a better idea of what kinds of content to post (both on Google+ and other places that they reach their niche audience) and who to target with that content.

But the real beauty of Ripples is that it shows which users were most influential in helping to spread it across the social network. Those users who shared the content from the original poster, and then saw a lot of other users share the content from them, are more than likely going to be important, major players in that niche. And Ripples not only helps to identify these folk, but also provides users with an easy way to automatically connect with them. Marketers can use this information to network and get their name on the radar of these key people in their industry.

Who knows? If you impress them enough, they may even start sharing your content. So the next time you’re on Google+, it might be worth it to check out Ripples.

New Business Tools for Google+

Allison Howen — Thu, 30 Aug 2012 17:00:00 GMT

Google has launched some new business tools for Google+, which aim to help colleagues collaborate more easily over the social network.

Currently, the new tools are in “full preview mode” for Google Apps customers. According to Google’s Blog, organizations that have already adopted Google Apps for businesses will be able to use Google+’s new business features for free through 2013.

The new features include private sharing, updates to video meetings and administrative controls. Learn more about each of the features below:

Private Sharing – Users can now mark posts as “restricted”, which are private to the user’s organization and can’t be shared with anyone else. However, the person who creates the post has the option to share it with specific partners or colleagues outside of the organization if desired.

Video Meetings – Video meetings powered by Google Hangouts now integrate with Gmail, Google Calendar and Google Docs. Since July, users have been able to join a multi-way video chat powered by Hangouts directly from Gmail, as well as have been able to open Google Docs while in a Hangout meeting. However, now users can also add a Hangout to a Calendar event, which allows attendees to join the meeting directly from the invite or Calendar entry.

Administrative Controls – These new controls enable administrators to set company-wide defaults for posts and Hangouts.

It is important to note that these are just the beginning of Google+’s new business features.

“We have a lot more planned for the coming months," states Google's blog. "Including a mobile version of Google+ for enterprise users and more administrative controls.”

APIs Make Google+ Easier to Manage for Brands

Michael Garrity — Tue, 31 Jul 2012 20:15:00 GMT

Did you forget about Google+? I almost did, and I write about this stuff for a living, so you’re totally forgiven if the social network fell off your radar sometime in the last few months.

However, if you’re business has a Page on G+, or even if you’ve just considered it, the site has probably just become considerably more appealing, as it just released some new APIs with an eye on improving the Google+ management experience for brands.

Now, other social media management tools, such as HootSuite or Buddy Media, can connect directly to G+ pages. Previously, only a small selection of software partners had products that could be used seamlessly with the social network. These APIs are available to everyone with no restrictions in place, which adds incredible social management depth to Google+.

Brands on Google+ can now use third-party tools to schedule, monitor, and track posts as needed.

This new open API is meant to cater specifically to businesses, as it only lets third-party tools manage brand pages, not personal ones. Most likely, the social network is attempting to lure in more companies looking to expand their social presence, as that is a major part of what helped Facebook blossom and take over the Web a few years ago. Until this release, many complaints were lodged at G+ for its lack of tools that would help businesses grow their reach on the site, and for a long time, Google kept its APIs very protected; this news could usher in a significant growth period for the social network from a commercial prospective.

Google +1 Recommendation Feature

Administrator — Thu, 28 Jun 2012 12:51:00 GMT

Web users want more (and better, more relevant) information and Web workers obviously should want to show it to them.

Sounds like an opportunity to me!

Google must think the same way as it has released a new feature of the +1 button that dramatically improves content recommendation.

The new +1 button feature enables users to see recommendations for content on the website they are visiting when they hover over a +1 button.

What makes the enhancement so valuable is that in order to keep the recommendations more “relevant and on topic,” Google will only refer to pages on the same domain or subdomain where the +1 button appears.

The best part is that if the +1 button has already been integrated onto your website, the recommendations feature will work automatically – whether users are signed in Google+ or not.

The update is slated to go live for all users in the coming weeks, but a platform preview is available for developers.

Google+ Finally Goes Local

Allison Howen — Wed, 30 May 2012 17:15:00 GMT

Google is finally putting last year’s acquisition of Zagat to good use.

The search engine giant added a new local feature to its social network, Google+. The Local tab, which is located on the right-hand side of Google+, enables users to discover and share information about nearby places – including scores and reviews from Zagat, a restaurant guide company that Google acquired in September of 2011.

The local feature also incorporates reviews from a user’s friends, as well as displays business information such as address and business hours. Currently the system has more than 35,000 reviews, and users can also easily submit their own reviews with their Google+ name.

This new feature is just another reason why every business should create a presence on Google+. Even though the social network currently lacks an audience as large as Facebook or as devoted as those who use Pinterest, it is still a valuable tool to leverage because it can increase a business’s visibility on the Web.

Google+ Makes Waves with Massive Redesign

Michael Garrity — Fri, 13 Apr 2012 19:30:00 GMT

Did you just love Facebook’s Timeline update so much that you wished another major social media site would adopt something similar? Well, Google apparently did also and has included a conspicuously Facebook-like redesign of profile pages among its many recent (and major) updates to the Google+ social network.

In addition to the redesigned profiles, the big G+ update is rife with new features in addition to a drastic overhaul of its general look, most designed to improve navigation and functionality.

Looking at the new News Feed and profile page designs, it’s clear that Google was attempting to play off the minimalist style it adopted for most of its other Web properties. Notably, the icons that once rested atop G+ pages are now conveniently located on the left-hand side of the page and feature tabs for Home, Profile, Pages, Photos and more (see example below).

And the location of these different tabs can now be customized to the preference of the individual user, including a More tab that will house all of his/her lesser-used icons.

Also, evidence of Pinterest’s growing influence on the Web is apparent in Google+’s emphasis on photos and sharing. Photos on the site will now be displayed more prominently and take up more space on a browser screen with a layout reminiscent of Tumblr.

A big part of the redesign has also focused on improving conversations, making discussions and comments more visible to improve participation. Users have a new Explore button to highlight specific activity and posts on the site as a stream of trending activity (see example below).

All told, this will make it much easier for G+ users to find and participate in conversations outside of their Circles, a commonality that has heretofore been an issue for the social network.

Hangouts, meanwhile, the most successful part of Google+, is getting its own space on the site. All Hangouts will have their own dedicated Web pages with a sleek design. Users will be able to both view their own Hangout sessions and track their personal invites more easily. The biggest change, however, will be the ability to scan for open public Hangouts that they can join or watch.

The design updates are already live, and other features will be unveiled throughout the week.

Public reaction
So far, the changes have been met with praise, which is certainly not always the case with regard to Google+. Though users aren't necessarily in agreement about the conspicuous reliance on white space in the redesign, they do generally seem to be pleased, specifically with the new look of profile pages (including the addition of the Facebook Timeline-esque cover photo) and the relocation of and ability to customize icons.

However, this major overhaul does make one curious about whether or not this redesign was part of the plan from the beginning. After all, Google isn't exactly known for making drastic changes to its products in such an unexpected and sudden way. Typically, the company is more comfortable unveiling its properties slowly and making minor tweaks along the way to improve user experience, which seems like it would be especially true for important properties that the majority of its other services rely on.

In this case, the Google+ updates, which in some cases dramatically alter the user experience, came with little foreshadowing and caught most users by surprise. And people seem to love them. Of course, it shouldn't be any surprise that Google has likely been closely monitoring user activity and reactions to its social network since its initial private launch, but the real question is whether the company always anticipated a massive redesign around this time from the very beginning.

Covert operation?
If that's the case, it would explain the curious silence on the part of Google concerning the majority of complaints about G+ that most Internet users weren't shy about airing. Rather than address each issue individually, especially when they concerned subjects as meticulous as page design, its probable that Google spent the last few months collecting anecedotal and more scientific data and fixing things behind the scenes.

This means that the "old" Google+ was probably never meant to be a final product, but rather a starting point in Google's seemingly never-ending quest to create the perfect social network. It also means that the social network may not be done changing just yet, and it's definitely going to be something that users and Web businesses alike are going to want to keep on their radars in the coming year.

How Your Business Can Get an A+ on Google+

Michael Garrity — Fri, 20 Jan 2012 21:30:00 GMT

Google's social network hasn’t provided Facebook with the competition that many thought it would when Google+ was first announced, but its importance as a social media avenue towards Web success cannot be denied. Fortunately, some best practices have begun to emerge in recent months.

Below are some of the strategies that may give your Web enterprise an advantage over the competition when utilizing Google+, which should be a priority for any online company that is not yet doing so.

Circles
Perhaps the biggest difference between Google+ and competing social networks is the Circles feature, and the most successful brands have been able to optimize the management of their Circles. The purpose of Circles is to organize contacts into helpful groups based on different characteristics, and by segmenting a company's contacts into Circles, that business is able to manage who sees what messages. This provides one way to establish trust and loyalty with users, and you will most likely find them more involved with your content and engaging with your company's G+ page more often as a result.

Segmentation can be done by location, interest, relation to your business or any number of other criteria. The important thing is to make sure that you manage your circles in such a way that content will be relevant to one or more of these groups.

Connections
Social media is an important part of every business' Web presence in 2012, but the ultimate goal is to get users back onto your company's website. This is especially important if you’re connecting with users on Google+ because the site doesn’t yet allow vanity URLs, making certain sites difficult to find through this channel if the user is not yet familiar with a company.

Google+ does provide a simple set of codes and buttons so that users can link to your site through G+, and you can easily access this information by going to the “Get Started” option beneath your company's name and/or avatar on the Google+ home page.

Links
One underrated feature of Google+ is the ability to add links to your “About” page and that they are highly customizable. Business owners can add links by clicking the “Edit Profile” option and going to the "About" tab.

When you add a link to the “Recommended Links” option, you will be able to also include a title that tells the user where they will be directed. You can use this space to send users to your other social media profiles, your primary website or other relevant sites that they may find useful, and you can tag these links however you’d like.

Scrapbooks
The only design elements that companies control over their brand pages on Google+ are profile pictures and the five Scrapbook Photos at the top of the page. This allows brands to express their creativity, share a little about the company and, most importantly, build an online identity.

Some good examples of companies that take full advantage of this feature are Starbucks, BMW, Pepsi and Google’s own Android.

Engagement
The most important thing a business can do with any social media campaign is to provide meaningful information to users by inviting interaction. This means posting engaging content that will both interest and inform users while creating a sense of trust and familiarity with the brand or company. Website owners should also be interacting with users and responding to their comments, good and bad.

Another way to invite engagement is by establishing a voice as an expert in a particular industry. Share your own content and other valuable information via links, photos and videos on Google+. With Circles, website owners can create a “Suggested” group of important people and companies around their industries to share with users. Whether these methods garner attention from colleagues or customers, they will likely provide business owners with insightful feedback and information.

Google+ Brand Pages Gaining Ground

Allison Howen — Fri, 23 Dec 2011 12:00:00 GMT

If your business has been hesitant about creating a Google+ brand page, perhaps a good New Year's resolution would be for your company to get on board -- or at least consider it.

According to a recent BrightEdge SocialShare study, December saw an increase in Google+ adoption from the top 100 brands, as well as a major increase in fans within the circles of Google+ brand pages.

Currently, 77 percent of the top 100 brands now have Google+ pages. This is a huge number, especially since many Fortune 500 brands are without Twitter or Facebook accounts.

There has also been an increase of more than 50 percent of people within circles of the top 100 brands over the past month. For example, Starbucks almost quadrupled its social followers, while H & M and Pepsi hit more than 20,000 people in their circles.

But if all that information is not enough of an incentive to create a brand page for your business on Google+, this might be – Google has embedded Google+ pages from brands on search engine result pages. Meaning more visibility for your business.

Final Brand Page Changes for Google+ in 2011

Michael Garrity — Tue, 20 Dec 2011 21:15:00 GMT

Google+ wants to know who the 50 most important people in your company are; or, at least, the 50 most important people related to social media.

As a present to its users, both brands and regular Joes, Google+ pulled out a few last updates for 2011 in preparation for what should be a pretty successful 2012 for the social network. Arguably the two biggest changes to the product are those that will affect businesses and users: stream noise controls and clearer notifications.

Let's be honest, the Google+ homepage can get really cluttered. Luckily, more observant members of the Plus team noticed this and resolved to do something about it; the result is a stream noise control feature that allows users to determine which of their circles they're most interested in, giving them more control over what is seen in their streams (and how much of it). Circles now come equipped with sliders (think volume control sliders) that let a user determine the amount of material that each circle includes in the general stream.

Also, they company has added sneak previews to the new "Google bar" that sits atop Google-related pages. Now, when users click on their glowing red notification indicator, they'll be able to see what's happening on the social network and determine how interested they are in the material without having to leave the page and go to the content. This notification tab has been upgraded with some other "meaningful improvements," such as letting users see +1s and shares to posts received since they last time they were on.

For brands, Google+ Pages are getting some pretty notable enhancements, as well. Brands can now let more of their employees socialize; before, just one user was given access to a brand page, which can be a big hindrance to some businesses, especially larger, enterprise-level companies. The latest update allows up to 50 moderaters for each Google+ Page.

In addition, notifications are changed so that all of a brand's administrators are aware of activity taking place on the page, including a new metric displayed on the page that tells both administrators and visitors that shows how many people have engaged with the it through +1s or by encircling it.

Has Google+ Become a Competitive Social Alternative?

Michael Garrity — Fri, 28 Oct 2011 19:00:00 GMT

A lot has been discussed about in the tech industry concerning the potential (and necessity) of the upstart social network Google+.

In recent months, questions have been raised about just how successful Google's foray into social will actually be, but the unveiling of a host of new features and changes yesterday may finally position G+ to give Facebook and Twitter a run for their money.

What's Hot
Social network users will probably find the new "What's Hot" feature a little familiar; designated areas (below new posts in the main stream and in the Sparks section on the left sidebar) will allow Plussers to quickly discover a diverse variety of popular content from the farthest reaches of Google+. This new feature ties in nicely with their recently implemented real-time search tool, and does a great job of combining the best of Facebook's updated news feed and Twitter's trending topics section.

Creative Kit
A big part of Facebook's appeal is that it is a great place to house and share personal photos in one convenient location. And though this is also an option on Google+, it hasn't yet infringed on Facebook's photo sharing dominance. Now, Google has introduced the Creative Kit, a "collection of powerful tools and effects" that builds on the site's old photo editing capabilities and allows users to add filters, text and other effects to their photos before sharing them with their circles. Heretofore, Facebook has yet to integrate a strong photo editing suite, so this development gives Google+ a distinct edge in the photo sharing department.

Ripples
Ripples is an interesting new feature rolled out by Google+ that gives Plussers the opportunity fo "visually follow the flow of a conversation" by looking at data gleaned from analytics. This lets G+ offer regular users much more information about the history of their posts than other social networks present, and it comes in an attractive and visually-stimulating package on the Googleplex. All one has to do is click the "View Ripples" button on any of his or her public posts to instantly watch how it "flows" across Google+.

Google Plus for Apps
The biggest news of the day, however, was that Google+ will now be available for Google Apps customers, allowing administrators to manually integrate G+ into their organizations. When developers utilize Google Plus for Apps into their organizations, they will be able to use all of the same features as the public version of G+, and those on the team who are already "personal Plussers" for work will be able to migrate their circles and friends over to their new accounts, though the migration tools won't be released for a few weeks. Finally, app development organizations (who pay Google to use its Web services) will be able to use Google+ features for work, such as employing Google Docs in Hangouts to collaborate on projects.

These various changes to Google+ are exactly what the social network needs to focus on. As the newest major player in the social realm, Google+ has a special opportunity to take the best features from industry leaders Facebook and Twitter and retool them for their own platform. By adding their own unique flare and options, as well as focusing on Google Plus for Apps as a business development tool, G+ is finally carving out its own space on the Web.

Google+ Updates: Real-Time Search, Hashtags and YouTube

Michael Garrity — Fri, 14 Oct 2011 17:00:00 GMT

Yesterday, Google released a video featuring its Senior Vice President of Engineering, Vic Gundotra, announcing that Google+ is going to be getting big updates in both real-time search and hashtag support.

The company's social network, which thus far hasn't exactly found mainstream success, will now feature search results that update instantly (the service just got its own search capabilities last month) and hashtags that are clickable. These clickable tags will then take users to search results for the terms.

"We're trying to make it easier to follow and contribute to live events on Google+," says Gundotra, "Including breaking news, sporting events and many others."

When it comes to search, relevance and punctuality are what drive this new update; now that Google has a unique pool of crowd-created information, it can produce real-time results. In fact, G+ posts have already started being integrated into Web search results. (Maybe that's bad timing after employee Steve Yegge's harsh critique of the social network on Google+ yesterday.)

In other G+ news, Google has made it possible for users to link their YouTube accounts with their Google+ profiles. Now videos shared with you on the social network will be added directly to your YouTube homepage.

Linking the two profiles is a matter of going to the "Sharing" tab in your YouTube account settings; there will be a link prompting you to "manage all your Google connected accounts" and from there you can join the two.

This isn't the first time that Google has incorporated G+ into one of their many other services (or even with YouTube, which has already had Hangouts integration), but it is probably the biggest merger since Plus accounts were linked to Google Docs.

Google+ Grows Over 1200%

Allison Howen — Tue, 27 Sep 2011 15:15:00 GMT

The master of search, Google, is now gaining speed in yet another category — social media.

Since Google+ opened up to the public last week it has seen a significant increase in traffic.

According to Hitwise, the social network grew 1269 percent after its “open access” announcement. Additionally, the site received almost 15 million total US visits last week alone.

The social network also jumped from the 54th most visited site in the social networking and forums category to the 8th most visited.

It will be interesting to see if Google+ maintains this momentum in the coming weeks, especially after the “new” Facebook is fully released to the public, which has already been controversial among users even though not all of the changes have been implemented yet.

Furthermore, if Google+ can sustain (and increase) this popularity, it will be note-worthy to see how businesses are eventually integrated into this social network — maybe a possible incorporation with Google Places?

+1 Button Moves to Ads

Michael Garrity — Wed, 21 Sep 2011 17:00:00 GMT

We're going to be hearing a lot about social networks in the coming days with Google+ finally opening up to the public and Facebook making several big changes, and this post is no exception.

Coinciding with the public opening of Google+ is a new feature on all display ads that will be served through the Google Display Network, which currently holds about 15 percent of the online ad network marketing share. Starting in early October, all of these advertisements will come with a +1 button attached to them, allowing users to recommend the ads to their friends on Google+. Google has already been using this button so that Plussers can recommend content, search results and websites.

Google will start taking these recommendations into account when they are serving ads, so if a user takes the time to endorse a particular advertisement, that ad will have a much better chance of showing up on Web pages (served by the Google Display Network) that their friends visit, as well.

According to Google, "The Google Display Network gives ads that have been recommended an extra boost by including them in the auction for any page a friend visits."

All in all, this should be very useful for advertisers, as users are probably going to be less likely to ignore ads that have been recommended by their friends, which puts more of an actual social spin on the social media side of advertising.

This is all part of an attempt by Google to "extend the +1 buttons as broadly as possible," which is something that only Google can really do, since no other advertising networks have any kind of social networking outlet near what Google has accomplished with Google+. There is even talk that they are looking to make the button available to ads outside of the Google Display Network.

Of course, it's beneficial for Google, too, as it can now collect data about the effectiveness of these ads, even if it doesn't get money from the advertisers. Eventually, this will probably lead to improved relevance and clickthrough rates for the ads that are sold.

Google Plus Influences Klout

Allison Howen — Wed, 21 Sep 2011 13:00:00 GMT

After Google’s announcement that Google+ is now open to the public, Klout wasted no time with integrating Google+ into its services.

“As the fastest growing social media destination of all time, Google+ quickly became a highly requested feature,” says Ash Rust in Klout’s official blog. “With its intuitive handling of privacy and sharing – bridging the public/private divide – it’s captured our attention from the start.”

Klout will measure Google+ users' ability to drive action and influence others. Although getting added to circles won’t increase someone’s Klout score, getting comments and +1’s on posts from influential users will.

Connecting a Google+ account to Klout is currently available on the Klout dashboard, next to the Facebook, Twitter and LinkedIn icons.