'Net Features : google trends

Turning Trends into Affiliate Profits

Linc Wonham — Wed, 22 Dec 2010 21:09:00 GMT

The end of the year always brings about much discussion about trends, particularly in Web business. Which search terms rose the fastest during the previous year? What will be the hottest products in the coming year? Which categories are currently climbing and which ones will falter or fall off completely?

Understanding trends is an immensely important facet to affiliate marketing success, and the more information one is able to gather about a trending topic, the higher the rewards will be. Below are three simple steps to help affiliates gain a better understanding of trends, and how to turn that additional knowledge into additional revenues.

Explore the trends in your niche

With a cursory understanding of a particular niche, you may already have some upcoming or annual trends on your radar. An affiliate marketer with a website somehow connected to gourmet chocolate, for instance, is sure to be looking ahead to Valentine’s Day by now. An affiliate that produces sports-related content will be tracking college football results while anticipating the NFL playoffs, the Super Bowl and the NCAA basketball tournament for future promotional opportunities. For this example, the trending topic that I can relate to my niche and that I want to explore more deeply is Easter. A good first step would be to use a tool such as Google Trends to drill down a little deeper than normal.

From the information provided I am able to construct a precise timeframe for my Easter-related promotions, based on the length of time the search trends have lasted over the past seven years on Google. The momentum and decline is virtually identical for every year, leaving little to no room for adjustments. I also gain a snapshot of which of the world’s regions are most actively searching about Easter, but for deeper geographical data I move on to Step 2.

Click to Enlarge:

Search for clues

The next step is to use another free tool such as Yahoo! Clues. This gives me more comprehensive demographic and geographic data that I can use to get the most out of my Easter affiliate promotions. For example, I learn the age groups, genders, approximate incomes and geographic regions down to the state of the people in the U.S. most likely to be looking for information on Easter. This information tells me that a middle-aged woman living in the northeastern United States and making less than $50,000 is a significantly better sales prospect for my Easter promotion than perhaps a slightly older male with a higher income and living in the Northwest.

Get social with it

The sets of data gathered from these two simple resources gives me a wealth of useful information that is most likely more valuable than most conclusions I could draw on my own. However, the real value will come from how I use the information. Knowing now what I do about the sequential, demographic and geographic makeup of a trend about Easter on the two most often used search engines in the world, I go immediately to the two most often used social networking sites in the world. Using Facebook and Twitter, I get word of my Easter promotions circulating on the social Web, being sure to target the groups I have identified as the most interested in this particular topic.

All that's left to do after that is to watch the profits roll in and direct my attention toward the next trend that I believe to be worthy of this simple three-step process. There are many useful tools available that will provide the same information as the ones mentioned above, but the point is that a little deeper exploration into a trend on the front end and some social networking on the back will almost always deliver better results.

WM Morning Wire: 10-08-08

Pete Prestipino — Wed, 08 Oct 2008 14:13:00 GMT

Welcome to October 7th, 2008! Below are a few press release that caught our attention this morning that you might find interesting. We'll be covering some of these releases throughout the day. If you have a news announcement you would like to share with the Website Magazine community, please contact Website Magazine editors now.

Over 80 Percent of Business Websites 'Throwing Away Sales', Survey Reveals
A survey carried out by Backbone IT Group and Lancaster University concludes that the majority of websites are wasting visitor traffic, resulting in a significant amount of lost business and substantially fewer sales enquiries.

BlogCatalog Launches First Comprehensive Search Engine of its Kind Developed by a Blogger Community
BlogCatalog.com, a premier social network for bloggers, launched a total aggregation search engine that delivers search results from the BlogCatalog directory, member blog posts, discussion areas, blog tags, post tags, and more than 20 social networks.

Sitemasher Launches Free Website Design Contest
Sitemasher's newly released online website platform unleashes the design process from the complexities of coding. To encourage both students and professionals to experience this design freedom, Sitemasher today launched a free website design contest that rewards the best in design, usability, functionality and ease of maintenance.

Google Trends Used to Promote Fake Anti-Virus Software
Internet criminals are using Search Engine Optimization tactics to promote links to free hosted blog sites in an attempt to dupe unsuspecting visitors into infecting themselves with malware and fake anti-virus products, say experts from Marshal's TRACE threat team.

EnCirca Announces Surge in .Pro Domain Registrations
Today, EnCirca announces there has been a 100 percent surge in .pro domain registrations since RegistryPro relaunched the domain one month ago. This enormous surge in registrations demonstrates there is an unmet market demand for professional service firms who wish to develop their online brand.

Google Trends for Competitor Research

Pete Prestipino — Mon, 29 Sep 2008 15:49:00 GMT

You might have a handle on how users get to your website, but how do you find out where visitors spent time online when they are not buying your products or reading your information? Perform some high-end competitor research with Google Trends for Websites, of course!

Google Trends Shows New Data

Pete Prestipino — Thu, 12 Jun 2008 13:43:00 GMT

Google (Google Trends) is offering deeper access to the number of Web searches conducted by users, sharing some important insights into the relative popularity (based on numerical data) of various keywords and phrases.

Users are able to search terms in the Google database and chart how they compare to other search terms. Users can then export the underlying numerical data in to a common spreadsheet format to compare with their own or third party data. What is unique about the new version of Google Trends is that the offering analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter, relative to the total number of searches done on Google over time. Google then shows you a graph with the results - it's Search Volume Index graph.

I'm out of the office today so I can't upload any images to the server, but here's a link to a chart comparing the search terms SEO and PPC - interesting.