Self-Service Approach to Market Research

Amberly Dressler — Wed, 19 Sep 2012 16:50:00 GMT

Whether it's an unpleasant customer service interaction or issues with the product itself, at some point, we've all complained about our financial institution.

A new partnership between Google and Harris Interactive gives consumers a voice, while simultaneously providing small- to medium-sized businesses insights into the survey results of industry leaders. The first benchmark study offered within the Harris Poll and Google Consumer Surveys platform investigates customer satisfaction in the banking industry. Powerhouses such as Bank of America, Chase Bank, Citibank and Wells Fargo are all included and the results are pretty even across the board (check out the results here).

Web workers can expect Harris Poll and Google to perform ongoing benchmarks in a number of categories, with the list of future topics becoming available later this month. Additionally, the results will be announced as they are produced. Smaller businesses can then use the results of industry leaders to compare their own results, upon purchase of their own study.

“We are excited to be involved in a venture that has the potential to reinvent the manner in which market research is conducted,” said Al Angrisani, President and Chief Executive Officer of Harris Interactive. “This is a unique opportunity to bring together Google’s innovative Consumer Surveys product with Harris Interactive’s expertise in delivering credible insights to the global business community.”

Furthermore, the Harris Poll is one of the world's most recognized barometers of consumer opinion. Their credibility, coupled with Google's new self-service market research tool, which makes consumer research more accessible, affordable and actionable, gives this self-service offering the potential to help thousands of businesses of all sizes, in dozens of industries.

Gen Y Has Serious Buying Power

Mike Phillips — Fri, 06 Jun 2008 18:54:00 GMT

According to a recent Harris Poll, 13-21 year-olds spent more than $120 billion in 2007. This demographic falls into the Generation Y category, typically those born between 1979-1999. This generation clearly has buying power - and they're very comfortable spending online.

According to Nielsen Online, half of consumers under age 24 made an online purchase between April 2007 and February 2008. It's a diverse group too. The US Census Bureau claims that out of the 70 million individuals who fall in the Gen Y category, just 60% are white. Compare that with 72% of baby boomers.

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Self-Service Approach to Market Research

Gen Y Has Serious Buying Power