Selling (More) Digital Products (Better)

Pete Prestipino — Mon, 03 Dec 2012 19:30:00 GMT

Digital product retailers, perk up your virtual ears! Omni-channel commerce software provider hybris has announced new features that enable publishers of books, magazines, games and software to sell digital goods, content and services online.

“Digital products are different from physical products. They’re alive,” said Ariel Ludi, CEO of hybris. “Using the internet to stay connected after the initial sale, offering related or next-in-series products in context, gives publishers of any digital goods or content the ability to have high-value perpetual digital relationships with their customers. hybris helps them create – and grow – those relationships.”

The new features at hybris enable sellers to offer a variety of flexible pricing models, construct complex bundles of products, and set up sophisticated rule-based discounts. By giving customers the ability to create their own “packages” with a guided-selling user-experience, higher conversion rates, average order values and lifetime value may result. Book and magazine publishers for example can sell individual chapters or articles, while software and game publishers can use the system to sell add-ons, upgrades and subscription renewals as well as downloadable content.

“As the shift from paper and CDs to downloaded or streaming content accelerates, companies are increasingly experimenting with innovative selling models,” said Moritz Zimmerman, chief technology officer at hybris. “hybris supports these initiatives with an agile selling platform that is engineered for extension, expansion, and innovation. With these new capabilities, publishers selling to consumers, professionals, academics or industry will get much faster time to innovation and a much better total cost of ownership.”

hybris Launches New Online Marketplace

Linc Wonham — Mon, 11 Jun 2012 16:30:00 GMT

Multichannel commerce software provider hybris has launched a new online marketplace designed to give merchants instant access to certified partner applications, value-add services and complementary business solutions, all optimized to work with the hybris commerce platform.

The launch of hybris Extend, the new portal-style application repository, means that customers can fine-tune and optimize their hybris solutions to increase revenue, enhance the customer experience or instigate innovative multichannel commerce and communication initiatives. Currently, hybris Extend covers applications in areas such as analytics, channels, community and social, content, fulfillment, infrastructure, marketing and communications, payments and tax, personalization, and search and navigation.

Using the hybris Extend app-style distribution portal, customers can also configure add-on solutions that best suit their needs or vertical industry, and instantly discover all the additional features and functions hybris’ partners can bring to their businesses.

“hybris Extend is an important development for our customers, partners and ourselves,” says hybris CEO Ariel Lüdi. “It offers customers direct access to pre-integrated solutions, enabling them to view and select from an array of additional applications best suited to their needs. Partners maximize the benefits of their relationship with hybris with added value beyond our partner program.”

Merchants and system integrators can search a list of recommended partners to view details of integrations and applications or common integration experience. This helps reduce project costs, cut implementation times and enhance the hybris commerce solution. In the coming months, the applications catalog will grow as hybris continues to expand its partnerships.

Recent additions to the hybris ecosystem include Bazaarvoice, dynaTrace and Jirafe. hybris Extend can be accessed online here.

'Net Features : hybris

Selling (More) Digital Products (Better)

hybris Launches New Online Marketplace