'Net Features : iAd

iAd Gallery Shows Advertisers the Way

Mike Phillips — Wed, 06 Apr 2011 15:09:00 GMT

If your business is considering running mobile ad campaigns (or already running them) have a look at a new app from Apple, iAd Gallery. Here, advertisers can browse through the latest mobile ads from some of the top advertisers and innovators in the industry; including American Express, BMW and McDonald's.

Ads can be searched, sorted or simply browsed. Also included are the agencies responsible for each ad. Overall, it's a nice way to keep tabs on what the big agencies and advertisers are doing, and what consumers are being exposed to, in order to help create and plan your next interactive mobile ad, whether on Apple's system or elsewhere.

Those interested in the app will need the iPhone 4.2.6 software update.

iAds for Everyone with iAd Producer

Mobile World : feature — Mon, 27 Dec 2010 15:24:00 GMT

Apple, with unusually little fanfare, has released iAd Producer, a self-service development tool for Apple's mobile advertising space. Ad agencies can now create their own ads for use with the iPhone, iPod touch and, soon enough, the iPad. This should...(read more)

iAd to Open Doors for Advertisers and Developers

Linc Wonham — Fri, 09 Apr 2010 14:45:00 GMT

A major part of Thursday’s introduction to the iPhone’s new operating system was dedicated to Apple’s big plans for mobile advertising, namely the iAd platform. Apple will sell and host the ads, connecting them more seamlessly to applications with the new multitasking feature, and developers will receive 60 percent of the revenue.

“We have figured out a way to do interactive and video content without ever taking you out of the app,” Apple CEO Steve Jobs said during his presentation,

Apple intends for mobile ads on the iAd to be much more interactive than we’re used to seeing anywhere. They will also be able to use location services, which could prove to be a breakthrough for local advertisers.

Apple’s research shows that the average iPhone user spends 30 minutes a day in the 185,000 apps that are presently in the App Store. With a potential ad every three minutes totaling 10 ads per day, and close to 100 million iPhones, that means 1 billion ad impressions per day.

Which should all be good news to advertisers, app developers and ad agencies — not to mention Apple.

“This is a pretty serious opportunity,” said Jobs.