Email Marketing Services for Non-Profits

Pete Prestipino — Tue, 22 Mar 2011 00:56:00 GMT

Online marketing solution provider Implix announced today it will give non-profits a discount of 50% on its GetResponse email marketing services. If you're a non-profit (particuarly one with a larger list) this is a great opportunity to save a few dollars and get on board with a top tier ESP.

“Times are especially difficult for non-profits,” explained Simon Grabowski, Implix CEO and founder of GetResponse. "Individual and corporate contributors are tightening their purse strings, while government funding has all but disappeared. But what we are discovering at GetResponse is that this economic pressure is leading many agencies and companies to invest in email marketing and, increasingly, wean themselves off more expensive, lower-ROI tactics. At GetResponse, we have enthusiastically supported non-profits for over a decade and hope this new incentive will allow them to not only survive, but thrive for years to come.”

The only application requirement is to provide Implix/GetResponse the required contact information and 501(c) (3) documentation. Once approved, non-profit teams can begin using the service.

GetResponse 6.0 - You Need This

Pete Prestipino — Thu, 02 Jul 2009 20:02:00 GMT

Online marketing solution provider Implix just announced the launch of GetResponse 6.0 - and it's got some newy features that should not (or will not) go unnoticed.

This release of the popular email marketing platform is the first that I've ever come across to offer audio and video recording capabilities, and Twitter integration (if you're an iPhone user there's even an app just for you available in the Apple App Store).

Website Magazine was fortunate enough to speak with Simon Grabowski of Implix and demo the GetResponse 6.0 release last week. In addition to those features listed above, other platform enhancements which really impressed us within this release are online surveys and Web forms, email analytics, split testing (test up to five messages simultaneously), dynamic content, and 300-plus new email design templates.

While split testing, analytics and templates are great, by adding video/audio features GetResponse has seperated themselves from the ESP (email service provider) pack.

“In email marketing, message frequency is good – but when it’s uncoordinated and impersonal, prospects respond by hitting the delete key with equal frequency,” noted Gartner Research Director Richard Fouts. “Moreover, the current generation of IT buyers have little time and a short attention span, so marketers are getting above the email clutter with audio-video, mobile and social media components in their campaigns. Vendors like Implix that not only help companies implement email and video marketing solutions, but also offer insights and advice on current best practices, could play a central role in this evolution. Being able to click on a one-minute video vs. reading a page of text is already proving to be an effective strategy for online marketers, and a welcome relief for consumers.”

'Net Features : implix

Email Marketing Services for Non-Profits

GetResponse 6.0 - You Need This