Visual Context with In-Page Analytics (Beta)

Pete Prestipino — Mon, 18 Oct 2010 21:30:00 GMT

The problem with website analytics software is that it is developed with "number crunchers" in mind, making it nearly impossible for the rest of us to "visualize" how visitors are navigating and using website pages. If you realize the importance of understanding analytics but struggle with gathering the essential insights, your problems (if you're a Google Analytics user) has been solved.

Google has released a new feature into Google Analytics dubbed In-Page Analytics - which enables users to see their GA data superimposed on their website as they browse.

The report, which is available within the Content section of GA acounts, will enable you to see if your page layout is optimal for what you want users to accomplish on a page (are they seeing the content you want, are they finding the content you want, are the calls to action strong enough, etc.) by showing - instead of telling - which links are getting clicked.

The beauty of In-Page analytics is that it can be navigated like your own site. Once you click on a link from a page, when the new page is loaded the data will be shown for that page. The report includes support for image maps and advanced segments.

Video from Google Analytics:

Tracking Email Recipient Action With Video

Pete Prestipino — Fri, 06 Feb 2009 18:47:00 GMT

Analytics provider ClickTale this week launched Email Tracking this week. The solution enables those responsible for monitoring analytics the ability to watch videos of email recipients actual browsing sessions.

This is an excellent feature and not one that other email service providers can boast of offering. Analytics teams can review which pages individual recipients recevied, what they paused to pay attention to and which completed a transation or other converstion activity.

Video playback of individual browsing sessions could be helpful for email marketers in identifying issues that can be easily corrected. "Watching video recordings of campaign-generated visitor sessions is a must for understanding which campaigns deliver the most valuable leads, and gaining visual insight into exactly where customers fail and succeed on your site," says Tal Schwartz, CEO and co-founder of ClickTale.

If you're interested in viewing what users are doing on your site, you might also want to look into userfly.com. Place one line of javascript on your site, and you're up and running, conducting ad hoc usability studies of browser sessions.

'Net Features : in-page analytics

Visual Context with In-Page Analytics (Beta)

Tracking Email Recipient Action With Video