http://www.websitemagazine.com/content/blogs/posts/archive/tags/in3/default.aspxTags: in3enCommunityServer 2008 SP2 (Build: 31104.93)http://www.websitemagazine.com/content/blogs/posts/archive/2012/10/16/infolinks-battles-banner-blindness.aspxTue, 16 Oct 2012 15:36:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:21649Pete Prestipino0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=21649http://www.websitemagazine.com/content/blogs/posts/archive/2012/10/16/infolinks-battles-banner-blindness.aspx#comments<h3>If Display is Broken, Is Infolinks In3 the Creative Fix?&nbsp;</h3> <p><strong> Many digital advertising gurus have been heralding the end of display for - geesh, I don&#39;t know - about as long as I&#39;ve been on the &#39;Net (that would be pushing fifteen years by the way). In that time, I feel as though I&#39;ve seen it all. But perhaps I haven&#39;t! </strong><br /><br /><a target="_blank" href="http://www.infolinks.com"> Infolinks</a>, a digital advertising platform with a rather extensive history on the &#39;Net, has released a new suite of real-time, intent-based advertising products dubbed In3 (which stands for Infolinks, Intent and Intelligence). The set of ad units, according to Infolinks, appear in &quot;unexpected but sensible spots on the page&quot;. </p> <p>&quot;Online display advertising is fundamentally broken,&quot; says Dave Zinman, InfoLinks new chief executive officer (<i>and the former GM of Display at Yahoo!</i>). &quot;Site visitors rarely notice ads, there are too many and most are irrelevant. Engagement metrics are down. Banner blindness is killing the golden goose. This is the reason I&#39;ve joined Infolinks. The In3 platform was developed expressly to deliver high-performing, creative solutions. In fact, Infolinks ads have been shown to deliver 30 times the engagement rate of standard IAB units.&quot;</p> <p>30 times the engagement rate is quite the draw, but let&#39;s take a closer look at the formats to see if this is the hope we need or the hype we don&#39;t: <br /><br /><strong> InFrame:</strong> Monetizes unused screen margins, framing site layouts with display banner ads. The In3 platform auto-detects when the browser window is wider than the website and inserts display ads that remain stationary as users scroll down the page. </p> <p> <img height="360" width="437" src="http://www.websitemagazine.com/images/blog/in3-inframe.png" alt="" /><br /><br /><strong> InSearch:</strong> An overlay that appears when vistors arrive via a search engine. The unit features messaging relevant to the users query and dissappars after a few seconds, shrinking to a headline sized ad. </p> <p> <img height="361" width="433" src="http://www.websitemagazine.com/images/blog/in3-insearch.png" alt="" /><br /><br /><strong> InTag:</strong> A tag cloud of keywords (more of a linear listing really) relevant to the content, which when clicked, pops up a window leading to advertising. </p> <p><img height="361" width="433" src="http://www.websitemagazine.com/images/blog/in3-insearch.png" alt="" /><br /><br /><strong> InText: </strong>In-line text advertising that has been the staple of Infolink product line for years. <br /><br /><img height="357" width="432" src="http://www.websitemagazine.com/images/blog/in3-intext.png" alt="" /></p> <div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=21649" width="1" height="1">advertisingdisplay adsInfolinkswmfeatureintextin3