Free, Real-time Video Analytics from TubeMogul

Linc Wonham — Fri, 16 Jul 2010 17:45:00 GMT

One area that’s struggled to keep pace with the online video boom has been analytics, as most measurement tools thus far have been costly and require complex integrations. But TubeMogul has just launched a free self-service suite of analytics that can integrate with any site and can be activated for every major video player on the Web.

InPlay analytics are robust and real-time. Viewership and engagement analytics include streams, time watched, audience geography, video player embeds, what sites and search terms are referring viewers, completion rates and much more. Performance metrics include bandwidth delivered (and wasted), rebuffer rates by geography and more. All data is easily shared to clients and exported via Excel, data feeds and APIs.

InPlay is compatible with the Open Source Media Framework (OSMF) from Adobe, Long Tail Video’s JW Player, Kaltura and Flowplayer, and it comes pre-installed in Brightcove, the leading online video platform. InPlay will soon be available for HTML5, Microsoft Silverlight and YouTube’s embedded player, and the full list of participating video players and platforms is available on the TubeMogul website.

TubeMogul Upgraded Analytics Unveiled

Pete Prestipino — Fri, 29 May 2009 14:45:00 GMT

An 85,000 user strong video syndication service, TubeMogul (now called LiveStream) announced the latest version of its analytics platforms is now available.

The company's free inPlay analytics technology now tracks 15 different video sites including Brightcove, DailyMotion, MetaCafe, blip.tv, Break.com, Howcast, eBaum’s World, Graspr, GrindTV, Sclipo, Webcastr, Viddler, 5min, Streetfire.net and Sevenload.

While inPlay provides some valuable data including standardized per-second audience drop off, referral sites and terms and geography, you might notice that YouTube is absent from those video portals listed above. If analytics on YouTube video usage are important (and they should be) it might be wise to keep YouTube promotions separate as professional account holders at YouTube have a good bit of analytics at their disposal already.

These metrics will be free to all users not putting out overtly commercial content - not sure what "overtly commercial" means but I'm sure we'll find out. Overall, it's very valuable information. According to TubeMogul/LiveStream, "This is the type of data that top advertisers and media companies often pay top dollar for just for their own sites, and we are giving away a cross-site version for free! We hope that this public, census-based data will illuminate viewing behavior online much more than the simple metric of video “views,” which are counted on most sites as soon as a video stream starts."

'Net Features : inPlay analytics

Free, Real-time Video Analytics from TubeMogul

TubeMogul Upgraded Analytics Unveiled