Optimizing Content Creation around CPC

Administrator — Mon, 12 Dec 2011 18:25:00 GMT

Eightfold Logic recently released a new advertising capability for its InboundWriter service that is designed to help Google AdSense™ publishers better monetize their content.

Content publishers using the Google AdSense network are now be able to tailor their content strategy for keywords with the highest cost-per-click (CPC) rating. By optimizing around CPC, publishers will be able to attract higher paying text ads and banners served via the AdSense. The functionality is available in the cloud-based application and within the InboundWriter Wordpress plugin.

The new advertising feature enables users to make selections related to search competition, reader targeting and advertising. InboundWriter, which offers a free plan and an unlimited account for $20/mo) then provides a set of keyword recommendations, along with automated recommendations on how to structure content for maximum search visibility.

"For the first time, publishers and bloggers using Google AdSense will be able to monetize their content as they type," said Jay Baer, a social media strategist and president of ConvinceandConvert.com. "This is an important new capability that raises the bar for digital and SEO content optimization."

Screenshot of the new InboundWriter functionality via the WordPress plugin:

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Inbound Writer & Real Time Content Optimization

InboundWriter & Real-Time Content Optimization

Pete Prestipino — Wed, 12 Oct 2011 00:30:00 GMT

Looking to optimize content for the "real-time Web?"

A new study - authored by Bryan Eisenberg, Jay Baer and Pelin Thorogood called “The Impact of Real-Time Content Optimization” – examines the impact of using search engine and social media data during the writing process to create more effective and engaging content. Eightfold Logic, the creator of real-time content optimization service InboundWriter which integrates real-time search and social intelligence directly into the writing process, sponsored the report (available here).

Some of the case study highlights from the report are particularly interesting including the increases in search engine traffic (+27%) and conversions (+17%) on product pages for eBeanStalk.com that were optimized with search data through the InboundWriter service. While still a “sponsored” report, perhaps there is something to the production of timely information for improving audience reach and engagement over its timless counterpart.

"'Speak to the dog, in the language of the dog, about what matters to the heart of a dog' was a metaphor I used in my first book 'Persuasive Online Copywriting' to explain the value of writing using your customers' words and providing relevant content," said Bryan Eisenberg, a best-selling author and expert in improving online conversion rates. "For the first time, we have a direct study that clearly shows the value of leveraging real-time search and social intelligence during the content creation process, as opposed to in separate steps or not at all. InboundWriter enables writers to speak to the hearts of their customers."

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Optimizing Content Creation around CPC

InboundWriter & Real-Time Content Optimization