http://www.websitemagazine.com/content/blogs/posts/archive/tags/jeremy+stanley/default.aspxTags: jeremy stanleyenCommunityServer 2008 SP2 (Build: 31104.93)http://www.websitemagazine.com/content/blogs/posts/archive/2011/05/06/is-click-through-rate-a-meaningless-metric.aspxFri, 06 May 2011 19:30:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:16669Mike Phillips0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=16669http://www.websitemagazine.com/content/blogs/posts/archive/2011/05/06/is-click-through-rate-a-meaningless-metric.aspx#comments<hr /> <p><img src="http://www.websitemagazine.com/images/blog/icon_wm_podcast_alt.png" style="float:left;margin:10px;" height="75" width="75" alt="" /> </p> <p>How do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be? </p> <p>This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just might kick CTR to the curb.</p> <p>Listen now, and subcribe to <a href="http://itunes.apple.com/podcast/website-magazine-radio-internet/id384734473">Website Magazine Radio in iTunes</a>!</p> <p><b>LISTEN NOW!&nbsp;&nbsp;</b>(Please visit the site to view this media)</p> <p><a href="http://www.websitemagazine.com/podcast/WMradio5-6-11.mp3">Direct Download</a> (right click and save)</p> <p>If you would like to have your questions answered on Website Magazine Radio, please send email to <a href="mailto:mike@websitemagazine.com">mike@websitemagazine.com</a> with &quot;WM Radio&quot; in the subject field.</p> <div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=16669" width="1" height="1">advertisinganalyticsonline advertisingmetricsCTRcollectiveclick-through ratejeremy stanley