'Net Features : jivox

Digital Advertisers Want More Rich Media and Less Hassle

Michael Garrity — Wed, 06 Mar 2013 20:00:00 GMT

For most Internet advertisers, rich media ads represent the future of the industry, particularly when it comes to mobile advertising.

Now we have the numbers to prove it, as a recent survey by the multi-screen interactive platform provider Jivox found that rich meda advertisements are in high demand, although many ad agencies worry about the complex technical requirements of delivering them across screens.

The survey, which includes responses from 100 employees from “leading ad agencies” in a variety of job roles (from media buyers/planners to creative to account management), found that over half (51 percent) of agencies have reported an increased in client demand for dynamic rich media ads. In addition, another 20 percent said they expect that demand to rise this year.

Jivox pointed to two primary reasons for the growing demand. The first is rise of standardized ad formats, such as the Interactive Advertising Bureau’s Rising Stars ad units. The other is a steep decline in interest about static ads, which Forrester noted last October had dropped by nearly 45 percent in just two years.

However, despite their excitement and interest in rich media, these same advertising professionals (or 88 percent of them, at least) are finding the ads to be a “very stressful process.” Plus, another 42 percent said that running the ads across multiple screens was a “painful process.” 15 percent didn’t even bother to try. This is significant because the ability to run rich media ads on a variety of devices is becoming more and more important, since 69 percent of all Internet users now access the Web on mobile devices, so if these digital ads don’t render properly, it will have a significantly negative effect on impressions and overall campaign returns on investment (ROI).

“The influx of mobile devices has created new challenges and frustrations for advertisers,” said Jivox CEO Diaz Nesamoney. “These findings show that we need to move to the next generation of ad platforms that are adaptive, real-time and more efficient – only then can we alleviate some of the stress that traditional rich media causes.”

The report also found that 66 percent of respondents would recommend more rich media campaigns if production times and costs were cut to half of what they are now, and of the five percent that aren’t running rich media campaigns, half of them said it is because they’re to expensive and cumbersome. In fact, 31 percent said they “almost always” experience delays due to last minute creative changes or ad production, while 62 percent said they sometimes experience delays.

So, it would seem that widespread rich media ad adoption still isn’t here just yet, but as they become increasingly user-friendly and less expensive, as well as more easily adaptable for mobile devices, expect to see them more and more.

Jivox – Video Ads for the Political Landscape

Pete Prestipino — Thu, 09 Feb 2012 02:00:00 GMT

The political season is certainly heating up, and there have been quite a few technology-related releases that can be directly related to a candidate's success. But perhaps none of them will play a more important role than video, as it remains a powerful engagement mechanism.

The latest news comes from video ad company Jivox, which just released customized interactive ads developed specifically for political campaigns. The Jivox Political Ad Kit, according to the announcement, “enables candidates to embed video messages across multiple screens, including speeches and messages on specific issues, build audiences on social media channels and actively engage with supporters.”

With U.S. political campaigns in 2011-2012 spending 100 percent more in online advertisements than during the 2010 midterm elections, according to a recent STRATA survey, expect more news just like this in the coming months.

“Reaching out to voters online has become a necessity,” says Diaz Nesamoney, CEO of Jivox. “Jivox interactive video ads provide incredible advantages for political campaigns. It provides a similar engagement medium to TV, yet reaches a broader audience and increases exposure through interactive social sharing and real-time engagement on any screen.”

Jivox Adds Geo-targeting, Ad Creator, and Subscription Plans

Pete Prestipino — Tue, 30 Jun 2009 18:12:00 GMT

Local online video advertising service Jivox released several new features including map-based geo-targeting, QuickStart video ad creation templates, and new subscription plans for advertisers.

The automated map-based geo-targeting displays targeted cities on an interactive map and allows users to expand the targeted geography around a city by a 5, 20, 15, or 30-mile radius and save it for a future campaign.

Jivox' QuickStart Ad Creator (a template-based offering) enables advertisers to create video ads by completing a series of prompts for text and logos. Any ad created in the Jivox service can be saved as a QuickStart ad to be customized by other users, and unlike other template-based approaches which do not allow further changes to the ad, Jivox QuickStart ads can be further edited by using Jivox advanced video ad creation tools.

Finally, Jovox has made available subscription plans. Plans are designed around typical geographies, including local, metro, regional and national, and can be combined with subscription periods, including one, three, six and twelve months allowing advertisers to spend as little as $225 per month or set custom spending levels based on their marketing needs.

White-Label Jivox Video Ad Platform

Pete Prestipino — Tue, 05 May 2009 14:45:00 GMT

Online video advertising service Jivox has made available a tool for publisher partners interested in white-labeling the service to create and manage advertisers' campaigns on the Jivox platform.

The Jivox Publisher Portal enables publishers' sales and ad operations teams to access and manage their advertiser accounts, enter insertion orders, set campaign pricing, track campaigns and traffic video ads all from a central console. Extensive analytics enable publishers to see real-time critical metrics related to ad performance and ad inventory and to report back to their advertisers.

"We built our new publisher portal so that our white-label publisher partners have a live status of all their advertisers' campaigns and can manage them the way they currently do business," said Diaz Nesamoney, founder and CEO of Jivox. "From pricing and payments to trafficking and reporting, the new Jivox Publisher Portal puts our partners in complete control."

Colorado media publisher Lehman Communications (http://www.lehmanfyi.com/) is the first to adopt the new online video advertising tool. "Jivox has helped us expand our offerings to new and existing customers. The ability to offer video and slide show web ads with audio has been well received by sales reps and advertisers alike. Jivox is extremely customer focused. Our questions are answered immediately and our learning curve was relatively short, due to their attention to our feedback and fast response time," said Terry Emler, ad director at Lehman Communications.

Local.com Integrates Jivox

Pete Prestipino — Thu, 20 Nov 2008 21:50:00 GMT

Local search network Local.com announced that they will begin integrating local video ads in their website courtesy of an agreement with Jivox.

The current implementation incorporates geo-targeted video ads from Jivox, an online video advertising service for local businesses. Local.com plans to aggregate geo-targeted video ads from other providers, before ultimately selling video ad units to its growing base of direct Local.com advertisers.

This is the first phase of a longer term strategy by Local.com to capture share in the emerging local video market. The Kelsey Group forecasts that this market will grow to 747,000 video-enabled small- and medium-sized businesses and $1.5 billion in revenues by 2012.

Website Magazine has covered Local.com as well as Jivox in the past quite a bit. This is an important announcement for those already utilizing Local.com's ad network as well as those looking into advertising a local business on a local level.

Previous Coverage of Jivox:

Early Holiday Gift from Jivox

Pete Prestipino — Wed, 29 Oct 2008 20:00:00 GMT

Online video advertising service Jivox announced a promotion for small and medium-sized businesses for holiday ad campaigns. Between today and December 31, 2008, advertisers that spend $500 with Jivox will receive a $500 credit for additional Jivox online video advertising.

Jivox has also added a new library of holiday-themed videos, images and audio for the video ads. "The holidays are a critical time of year for many small businesses. As consumers tighten their belts in a sagging economy, companies need to be more creative than ever to get people in the door," said Diaz Nesamoney, CEO of Jivox. "Taking advantage of services like Jivox to create and distribute locally targeted online video ads can help main street businesses to be competitive this holiday season."

WM Morning Wire: 10-6-08

Pete Prestipino — Mon, 06 Oct 2008 13:46:00 GMT

Welcome to October 6th, 2008! Below are a few press release that caught our attention this morning that you might find interesting. If you have a news announcement you would like to share with the Website Magazine community, please contact Website Magazine editors now.

Jivox Adds Advanced Ad Creation and Distribution Capabilities: Newest version of popular DIY online video ad platform offers next-generation ad creation, significantly expanded ad distribution via viral and local search campaigns

EnableTS Sees Spammers Using Automated Systems To Their Advantage, Again: Anti-spam providers who operate unintelligent automated reporting systems have been hit hard by the spammers that generate the 'falsepositive@' spam. EnableTS has seen the volume of mail that spammers are sending to 'falsepositive@' increase 25 fold during the last quarter through the EnableTS Platform which is deployed at ISPs and Hosted Mail Providers globally.

Caspio Lowers its Unique "Unlimited-User" Pricing: Caspio, Inc., provider of the leading do-it-yourself database for rapid web application creation, announced that it is lowering its pricing to pass along savings resulted from widespread adoption of its Caspio Bridge platform.

WOMMA Releases Influencer Marketing Handbook for Public Comment: The Word of Mouth Marketing Association (WOMMA) today released for public comment a draft of the WOMMA Influencer Handbook, which seeks to establish best practices in the use of influencer marketing.

ApogeeInvent Partners with Burstabit: ApogeeInvent announces its partnership with Burstabit Media, Inc subsidiary LinkMo Business Services, Inc. The combination of Burstabit's business consulting services and software platform with ApogeeInvent's professional design and software development capabilities will guarantee customers of these companies will get the best marketing technology available. This is a very strategic move for both swiftly growing companies.

DOTME - the new Domain Darling - Flocking to Buy the New Dot ME Domains: The new extension .ME has launched onto the scene with record sales, grabbing the attention of high-profile domainers, industry executives, media companies, investors, and technocrats

Jivox Adds Publishers To Its Local Video Ad Network

Pete Prestipino — Tue, 23 Sep 2008 13:13:00 GMT

Video advertising network Jivox expanded its publisher network and will now provided its locally focused content to sites such as Examniner.com and Accuweather.com.

The Jivox Publisher Network is a network of premium publishers that includes over 600 local TV, radio and newspaper websites across the country. With these new partners, the Jivox Publisher Network now reaches more than 55 million unique visitors. One of the most serious challenges for any advertising network is in acquiring quality publishers to display advertising. Sites such as Examiner and Accuweather will be a powerful pull for advertisers.

A recent study by Jupiter Research and the Online Publishers Association (OPA) entitled "Local Online Media: From Advertising to Action" revealed that consumers are more likely to act on the ads they see on local TV, newspaper and magazine sites, in part because they trust advertising on local media sites more than on generic portals. The research also showed that 46% of consumers "took action" after viewing local ads.