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<?xml-stylesheet type="text/xsl" href="http://www.websitemagazine.com/content/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>'Net Features : jivox, advertising, video</title><link>http://www.websitemagazine.com/content/blogs/posts/archive/tags/jivox/advertising/video/default.aspx</link><description>Tags: jivox, advertising, video</description><dc:language>en</dc:language><generator>CommunityServer 2008 SP2 (Build: 31104.93)</generator><item><title>Jivox – Video Ads for the Political Landscape</title><link>http://www.websitemagazine.com/content/blogs/posts/archive/2012/02/09/jivox-video-ads-the-political-landscape.aspx</link><pubDate>Thu, 09 Feb 2012 02:00:00 GMT</pubDate><guid isPermaLink="false">1e469e21-c924-44fa-a132-47b5d0a8ad47:18887</guid><dc:creator>Pete Prestipino</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=18887</wfw:commentRss><comments>http://www.websitemagazine.com/content/blogs/posts/archive/2012/02/09/jivox-video-ads-the-political-landscape.aspx#comments</comments><description>&lt;hr /&gt;
&lt;p&gt;&lt;b&gt;&lt;img src="http://www.websitemagazine.com/images/blog/jivox-mini.gif" style="float:left;margin:10px;" height="56" width="56" alt="" /&gt;The political season is certainly heating up, and there have been quite a few technology-related releases that can be directly related to a candidate&amp;#39;s success. But perhaps none of them will play a more important role than video, as it remains a powerful engagement mechanism. 
&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;
The latest news comes from video ad company Jivox, which just released customized interactive ads developed specifically for political campaigns. The Jivox Political Ad Kit, according to the announcement, &amp;ldquo;enables candidates to embed video messages across multiple screens, including speeches and messages on specific issues, build audiences on social media channels and actively engage with supporters.&amp;rdquo; 
&lt;br /&gt;&lt;br /&gt;
With U.S. political campaigns in 2011-2012 spending 100 percent more in online advertisements than during the 2010 midterm elections, according to a recent STRATA survey, expect more news just like this in the coming months. 
&lt;br /&gt;&lt;br /&gt;
&amp;ldquo;Reaching out to voters online has become a necessity,&amp;rdquo; says Diaz Nesamoney, CEO of Jivox. &amp;ldquo;Jivox interactive video ads provide incredible advantages for political campaigns. It provides a similar engagement medium to TV, yet reaches a broader audience and increases exposure through interactive social sharing and real-time engagement on any screen.&amp;rdquo;&lt;/p&gt;
&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=18887" width="1" height="1"&gt;</description><category domain="http://www.websitemagazine.com/content/blogs/posts/archive/tags/advertising/default.aspx">advertising</category><category domain="http://www.websitemagazine.com/content/blogs/posts/archive/tags/video/default.aspx">video</category><category domain="http://www.websitemagazine.com/content/blogs/posts/archive/tags/jivox/default.aspx">jivox</category><category domain="http://www.websitemagazine.com/content/blogs/posts/archive/tags/politics/default.aspx">politics</category></item><item><title>Early Holiday Gift from Jivox</title><link>http://www.websitemagazine.com/content/blogs/posts/archive/2008/10/29/early-holiday-gift-from-jivox.aspx</link><pubDate>Wed, 29 Oct 2008 20:00:00 GMT</pubDate><guid isPermaLink="false">1e469e21-c924-44fa-a132-47b5d0a8ad47:6553</guid><dc:creator>Pete Prestipino</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=6553</wfw:commentRss><comments>http://www.websitemagazine.com/content/blogs/posts/archive/2008/10/29/early-holiday-gift-from-jivox.aspx#comments</comments><description>&lt;p&gt;Online video advertising service &lt;a target="_blank" title="Jivox Local Video Advertising Network" href="http://jivox.com"&gt;&lt;b&gt;Jivox&lt;/b&gt;&lt;/a&gt; announced a promotion for small and medium-sized businesses for holiday ad campaigns. Between today and December 31, 2008, advertisers that spend $500 with Jivox will receive a $500 credit for additional Jivox online video advertising. &lt;br /&gt;&lt;br /&gt;Jivox has also added a new library of holiday-themed videos, images and audio for the video ads. &amp;quot;The holidays are a critical time of year for many small businesses. As consumers tighten their belts in a sagging economy, companies need to be more creative than ever to get people in the door,&amp;quot; said Diaz Nesamoney, CEO of Jivox. &amp;quot;Taking advantage of services like Jivox to create and distribute locally targeted online video ads can help main street businesses to be competitive this holiday season.&amp;quot; &lt;/p&gt;
&lt;p&gt;&lt;img alt="Jivox" src="http://www.websitemagazine.com/images/blog/jivox.gif" width="250" height="118" /&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=6553" width="1" height="1"&gt;</description><category domain="http://www.websitemagazine.com/content/blogs/posts/archive/tags/advertising/default.aspx">advertising</category><category domain="http://www.websitemagazine.com/content/blogs/posts/archive/tags/video/default.aspx">video</category><category domain="http://www.websitemagazine.com/content/blogs/posts/archive/tags/local/default.aspx">local</category><category domain="http://www.websitemagazine.com/content/blogs/posts/archive/tags/local+advertising/default.aspx">local advertising</category><category domain="http://www.websitemagazine.com/content/blogs/posts/archive/tags/jivox/default.aspx">jivox</category></item></channel></rss>