http://www.websitemagazine.com/content/blogs/posts/archive/tags/jupiter+research/default.aspxTags: jupiter researchenCommunityServer 2008 SP2 (Build: 31104.93)http://www.websitemagazine.com/content/blogs/posts/archive/2008/08/04/Social-Communication-and-Email.aspxMon, 04 Aug 2008 14:02:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:5914Administrator0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=5914http://www.websitemagazine.com/content/blogs/posts/archive/2008/08/04/Social-Communication-and-Email.aspx#comments<b>JupiterResearch has found that rising popularity of social networking sites and other forms of communication including text messaging and cell phone use are beginning to impact the effectiveness of e-mail marketing, particularly the numbers of consumers that say promotional messages inspired purchases.</b><br /><br />The report (The Social and Portable Inbox: Optimizing E-mail Marketing in the New Era of Communication Tools) indicated that emerging forms of communication are leading to diminished use of e-mail. Twenty-two percent of e-mail users said they use social networking sites instead of e-mail, with scores more indicating they have used instant messaging (IM), text messaging, and cell phones instead of e-mail.<br /><br />In 2007, 51 percent of e-mail users said e-mail inspired at least one online purchase, and 47 percent said the same for off-line purchases. However, in 2008, the share of e-mail users fell to 44 percent for online purchases and 41 percent for off-line purchases.<br /><br /><div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=5914" width="1" height="1">socialemailcommunicationjupiter research