Shout-Worthy Social On the Scene

Amberly Dressler — Wed, 05 Dec 2012 16:30:00 GMT

Brands, marketers and agencies are constantly looking for the newest tools and metrics to not only help drive engagement, but also revenue.

With those needs in mind, Shoutlet, a cloud-based social marketing platform, announced a major update to its platform, Shoutlet 6.0.

"With Shoutlet 6.0 additions of Social Ads, Social Analytics, Social Contests and Social Listening, we are giving brands everything they need to transform their complicated marketing projects into an easily managed process that captures opportunities and data to help execute intelligent, successful campaigns,” said Jason Weaver, CEO of Shoutlet. “Shoutlet's do-it-yourself approach is the answer for brands looking to achieve uncomplicated, yet sophisticated, social marketing."

Additionally, Shoutlet has also partnered with Kenshoo Social, a digital marketing technology company, to provide marketers with greater visibility into how paid, owned and earned media attribute to sales conversions and social Web traffic.

“The integration of Kenshoo Social and Shoutlet offers marketers the unique ability to monitor a consumer’s path to action following each interaction with the brand,” said Weaver, CEO of Shoutlet. “This detail enables advertisers and agencies to identify and attribute successful activity and maximize ROI of both paid and owned social media campaigns.”

For Kenshoo Social clients, who run multi-channel campaigns, this means they can now examine a more complete picture of their brands’ interaction with consumers and assess the value driven by owned and paid social media.

“Marketers who better understand this interplay can more effectively outperform competitors, avoid costly errors,” said Sivan Metzger, General Manager of Kenshoo Social.

Along with the new partnership, Kenshoo Social also released a beta of Kenshoo Social 2.0.

Kenshoo Releases Local SEM Solution

Linc Wonham — Thu, 22 Sep 2011 09:00:00 GMT

Kenshoo has announced the public release of Kenshoo Local 2.0 on the consolidated Kenshoo Universal Platform.

Kenshoo Local is designed for companies that serve high volumes of small to medium-sized businesses, including agencies, traditional media publishers, directories and online resellers. Kenshoo Local also aims to help regional, national and global advertisers with many different locations, dealers or franchises.

Among the upgrades included in Kenshoo Local 2.0 are new onboarding and campaign creation tools, support for Facebook, Baidu, and Yandex, multiple conversion event optimization, dimension and category tagging, customizable online reporting dashboards and flexible scheduled email reports.

Visit KenshooLocal.com for more information about Kenshoo Local 2.0.

'Net Features : kenshoo 2.0

Shout-Worthy Social On the Scene

Kenshoo Releases Local SEM Solution