Kenshoo Launches Enterprise Certification Program

Linc Wonham — Mon, 18 Jun 2012 15:30:00 GMT

Digital marketing software provider Kenshoo has launched a certification program through its new partnership with the Online Marketing Institute (OMI).

The Kenshoo Enterprise certification program includes more than 20 on-demand instructional videos created by Kenshoo client service team members, as well as a comprehensive exam that tests each individual’s knowledge of the Kenshoo Enterprise solution.

This is the first time that a company-exclusive training and certification program has been offered through the OMI e-learning platform. Kenshoo offers its training and certification program exclusively to Kenshoo Enterprise clients, and those who pass the certification exam also become eligible for discounts and three free electives from the OMI’s extensive offering of digital marketing training.

“OMI provides the highest quality educational content on a wide range of best practices and top tools for digital marketers,” says Aaron Kahlow, founder and CEO of OMI. “Our partnership with Kenshoo represents the first of its kind for OMI, and we’re excited to help Kenshoo deliver an elite training curriculum to Kenshoo Enterprise clients.”

Kenshoo Enterprise 4.0 Hits the Digital Shelves

Michael Garrity — Fri, 09 Sep 2011 03:00:00 GMT

Most people familiar with Internet marketing have probably at least heard of Kenshoo, the digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. For those who haven't used them before, the recent launch of Kenshoo Enterprise 4.0 may just entice them.

Kenshoo Enterprise is the company's flagship search engine marketing (SEM) campaign management product that was released on the Kenshoo Universal Platform and is designed for large advertisers and their supporting agencies.

And now its got a brand new facelift.

The fourth version of Enterprise includes some neat new features and upgrades, like campaign wizards that quickly set up new accounts or reporting enhancements that display various metrics in a special grid designed for holistic analysis.

Perhaps the most interesting element of Kenshoo Enterprise 4.0 is a proprietary visual indicator of a campaign's "health" based on customized business objectives.

For instance, "in the travel category, time is money," says Travelocity Director of Acquisition Vural Cifci, "And Kenshoo Enterprise 4.0 will help us more quickly capitalize on opportunities in the marketplace through visual monitoring of campaign objectives and alerts."

As previously mentioned, Kenshoo Enterprise runs on the Kenshoo Universal Platform, which acts as the foundation for all Kenshoo products. The platform, which combines Enterprise with other products like Kenshoo Local (for small businesses), Kenshoo Social and Kenshoo Search, delivers cross-channel insights, attribution, reporting and global scale.

'Net Features : kenshoo enterprise 4.0

Kenshoo Launches Enterprise Certification Program

Kenshoo Enterprise 4.0 Hits the Digital Shelves