Software Reveals Opportunistic Keywords

Amberly Dressler — Tue, 02 Oct 2012 17:45:00 GMT

The most powerful methodology for any retailer is actively listening to what their customers want and working to meet their needs. In SEO it’s pretty much the same.

Web workers want to listen to the keywords and phrases that consumers use when searching online for goods and services and make actions accordingly.

Rio SEO thinks its new software automation tool can help. The company unveiled an advanced software automation product designed to help corporate marketers and search practitioners discover the most opportunistic keywords. It also provides insights into what website landing pages are likely to have the strongest impact on visiting consumers – or be in need of content changes and/or complete overhauls.

“This tool gives marketers visibility into the true voice of the customer,” said Pete Dudchenko, senior director for product management at Rio SEO. “It’s a powerful decision-making and workflow management resource that clearly shows what people are saying across the competitive landscape, in various social media conversations, and through traditional search marketing data sources. Savvy marketers can leverage this insight to create and implement high-return, search engine optimization strategies.”

Dudchenko said that the metrics are one of the key outputs of a straight-forward workflow process where users are guided quickly and easily through the system.

“We’ve re-invented keyword discovery to bring SEO marketers to a new level where the process is automated through a series of workflow best practice tactics,” Dudchenko added. “This tool taps into a huge set of suggested keywords, including those from social data.”

Additionally, this tool supports a multitude of languages and can be integrated into the Rio SEO Search Analytics solution, which will allow marketers to correlate their keywords with their Web pages, plus upload them for ongoing analysis and actionable recommendations.

Wordtracker Labs: Exploring Keyword Questions

Mike Phillips — Mon, 17 Nov 2008 18:58:00 GMT

Wordtracker, long known for their keyword suggestion tool, has another interesting tool worth some attention, for SEO benefits, PPC and even suggestions for new content. Keyword Questions will show you what questions users are asking about your chosen keyword. The results show a "times asked" figure that represents how many times that question has been asked "... on our partner search engines in the US," over the course of the last 140 days. This information can be useful in a few different ways.

SEO: Like Wordtracker, you can identify terms and keywords that are being used while typing questions into a search engine. For example, enter "coffee" and you'll see that people are asking about coffee makers, iced coffee, coffee mugs, coffee pots, caffeine, coffee liqueur, etc.

PPC: Aside from the obvious targeting benefits of this information, you can also get some good "negative" keyword analysis. In other words you can find some terms that you want to use as qualifiers, so that you're not paying for unqualified clicks. Read more about negative keywords.

Content: This is perhaps one of the better uses of this tool. After entering your keyword, look at the questions being asked for great content ideas for your blog, or even new pages of your site. Returning to the coffee example, you can see that it would be a good idea to write some content about coffee origins, different ways to brew coffee, or ways to clean coffee pots and coffee makers. There's also a reference to "clouds in my coffee," which apparently are lyrics from a Carly Simon song. Perhaps a running forum on coffee in popular culture?

Another good tool is Yahoo! Answers. You can search terms, and see related questions and user answers. There, "coffee" returned 94,972 results.

'Net Features : keyword analysis

Software Reveals Opportunistic Keywords

Wordtracker Labs: Exploring Keyword Questions