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<?xml-stylesheet type="text/xsl" href="http://www.websitemagazine.com/content/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>'Net Features : keyword opportunities</title><link>http://www.websitemagazine.com/content/blogs/posts/archive/tags/keyword+opportunities/default.aspx</link><description>Tags: keyword opportunities</description><dc:language>en</dc:language><generator>CommunityServer 2008 SP2 (Build: 31104.93)</generator><item><title>Raven Tools Turn Web Analytics into Action</title><link>http://www.websitemagazine.com/content/blogs/posts/archive/2011/07/31/raven-tools-turn-web-analytics-into-action.aspx</link><pubDate>Sun, 31 Jul 2011 19:00:00 GMT</pubDate><guid isPermaLink="false">1e469e21-c924-44fa-a132-47b5d0a8ad47:17210</guid><dc:creator>Linc Wonham</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=17210</wfw:commentRss><comments>http://www.websitemagazine.com/content/blogs/posts/archive/2011/07/31/raven-tools-turn-web-analytics-into-action.aspx#comments</comments><description>&lt;hr /&gt;
&lt;p&gt;&lt;img src="http://www.websitemagazine.com/images/blog/seo-mini.gif" style="float:left;margin:10px;" height="100" width="100" alt="" /&gt;Raven has added two new tools to its platform that aim to help Web marketers uncover SEO keywords and website pages that are performing well even if they&amp;rsquo;re not getting much attention.&lt;/p&gt;
&lt;p&gt;The new Keyword Opportunities tool and Content Opportunities tool can simplify decision-making about keywords and content to promote for bloggers, SEOs, social media marketers, community and brand managers, content marketers &amp;mdash; just about any Web professional.&lt;/p&gt;
&lt;p&gt;Raven combined website analytics data from Google Analytics with a formula that gives preference to keywords and content that have little traffic but high engagement and/or conversion rates. The tools then sort the keywords and content accordingly, based on the formula&amp;rsquo;s perceived level of opportunity.&lt;/p&gt;
&lt;p&gt;The new tools are part of a rapid expansion of the Raven platform and team. The company also recently released the free Schema Creator and announced that it had doubled its staff in less than one year.&lt;/p&gt;
&lt;p&gt;Visit &lt;a target="_self"&gt;Raven Internet Marketing Tools&lt;/a&gt; to learn more.&lt;/p&gt;
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