'Net Features : krillion

Local.com Offers Rich Media Ad Platform

Linc Wonham — Mon, 19 Sep 2011 15:00:00 GMT

Online local media company Local.com has released a rich media ad platform to incorporate dynamic, in-store product inventory availability and current pricing data for products sold by local retailers.

Rovion, a division of Local.com, has integrated the solution into the Rovion Ad Management Platform (RAMP). RAMP is initially being offered on a limited basis to select multi-channel retailers, consumer brands, agencies and publishers and will be rolled out later this year.

The Web-based RAMP platform allows clients to create, serve and track dynamic, original rich media ad units that incorporate local product and shopping data, without time-consuming and complex coding requirements. It also includes dynamic information on pricing, retailer sales, product details, store locations and near-real time in-stock availability powered by Krillion.

Krillion’s localized shopping data adds local relevance at the product level, increasing the targeting capabilities of rich media ads so that national campaigns can reach Web-influenced local shoppers across the U.S. Today, the growing Krillion local search index includes more than 1,200 brands from more than 60,000 retail locations.

To date, more than 100 million impressions have been served by RAMP. The platform generates revenue on a CPM basis when participating agencies’, brands’ and publishers’ ads are served.

According to Borrell Associates, local rich media display advertising now represents approximately 10 percent of the total local online advertising landscape. Rich media display advertising is expected to grow to $5.1 billion, or 37 percent of all banner advertising, by 2016.

According to Forrester Research, nearly half of retail sales are Web-influenced, and these web-influenced retail sales are expected to reach $1.2 trillion by the end of 2012.

Local Shopping Information - Local + Krillion

Administrator — Mon, 02 May 2011 14:54:00 GMT

Online local media company Local.com has acquired Krillion, which supplies local shopping information on products (including in-store availability, comparison pricing, discounts and images) from over 50,000 local retailers.

Krillion aggregates and matches consumer product information from multiple retailer websites and data feeds to create its index. Local.com will use the Krillion’s product, pricing and discounts data on Local.com and in future retail vertical. The company will also syndicate the shopping data to its Network business unit (which includes 1,400 regional media publishers’ websites) and use the geo-targeted local interactive shopping data in rich media ads (through its Rovion platform). Finally, Local will also integrate retail-time discounts from retailers onto its Spreebird daily deals site (launched today).

“Local product search is a natural fit for our business model and our key ‘soccer mom’ demographic,” said Raj Mohan, Local.com senior vice president and general manager, owned & operated. “Krillion provides us with highly valuable local shopping content that we intend to deploy across our business in order to differentiate our various products to our end users, customers and business partners.” According to Forrester Research nearly half of retail sales are “web-influenced,” and these web-influenced retail sales are expected to reach $1.2 trillion by the end of 2012.

SuperPages Adds Krillion Real-Time Price and Inventory Information

Pete Prestipino — Thu, 20 Nov 2008 22:00:00 GMT

Local shopping search information provider Krillion will provide Superpages.com (through the Verizon Yellow Pages network) a means to research and buy products on the Web for pickup at a local retailer.

Consumers searching on Superpages.com will now be able to find in-store deals from large retailers like Wal-Mart, Home Depot and Target. Select business profiles on Superpages.com now feature a link, “Check Local Inventory for Great Deals,” which leads shoppers to up-to-the-minute product inventory and pricing information from over 40,000 retail locations across the country.

“Krillion makes it possible for consumers searching on Superpages.com to answer the question ‘where can I buy it now and pick it up today?’ ” said Joel Toledano, CEO of Krillion. “Our localized product search results and Superpages.com’s quality consumer traffic connect more ready-to-buy consumers with retailers that provide in-store product availability nationwide.”

Merchants interested in appearing in SuperPages with real-time price and inventory information through Krillion will certainly be attracted to the company's lead generation programs. Krillion offers PPC programs, CPL programs and even Click-to-Call programs.