http://www.websitemagazine.com/content/blogs/posts/archive/tags/kudzu/default.aspxTags: kudzuenCommunityServer 2008 SP2 (Build: 31104.93)http://www.websitemagazine.com/content/blogs/posts/archive/2008/12/10/importance-of-consumer-reviews.aspxWed, 10 Dec 2008 16:48:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:6947Pete Prestipino1http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=6947http://www.websitemagazine.com/content/blogs/posts/archive/2008/12/10/importance-of-consumer-reviews.aspx#comments<p>According to a survey conducted by <b><a href="http://kudzu.com">Kudzu.com</a></b>, 86% of consumers are checking out online business reviews before making purchasing decisions. The survey aimed to gain insight into online behaviors of consumers who search for local services. </p> <p>That number might be misleading, as primarily local-based sites are routinely featuring reviews (only the best of course) on their sites, but all things equal, 90% of the 600 users polled said they trust reviews they read online and more than half place a high value on online reviews when looking for &quot;trustworthy&quot; home service professionals. </p> <div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=6947" width="1" height="1">consumer reviewskudzu