'Net Features : lijit

New Online Ad Data for Lijit Publishers

Linc Wonham — Tue, 06 Dec 2011 06:00:00 GMT

New Advertiser Insights data is now available in Lijit’s audience analytics dashboard, providing Web publishers with a list of the top brands that best align to their audience. The data can be used to support direct sales efforts as well as to develop editorial content that better attracts top online advertisers.

Lijit’s audience analytics help publishers monetize their websites and build stronger relationships with their visitors. Audience analytics are displayed in a real-time dashboard that provides actionable statistics tailored to the type of Lijit services installed. Analytics include advertising performance, audience demographics and audience understanding – including pageviews, uniques, geography, search intent, top posts and other relevant data.

All Lijit publishers have access to the new Advertiser Insights data for their audience based on sites visited across the Lijit Network. Lijit currently delivers nearly 10 billion ad impressions per month across its network, which includes over 125,000 sites and almost 300 million global uniques.

Web publishers can sign-up for a free account and click Get Audience Analytics to join the network.

Brand advertisers will increase digital spend in the coming weeks to account for what has already been a 15-percent growth in U.S. holiday e-commerce spend for 2011, according to comScore. Lijit publishers using Advertiser Insights analytics can leverage their audience data as well as category data to better monetize seasonal CPM lifts resulting from this increased spend.

Over the past month, the following brand categories have displayed the greatest increase in CPMs:

•    Leisure and Entertainment: 238.09-percent increase in CPMs
•    Health & Beauty: 111.19-percent increase in CPMs
•    Technology: 86.92-percent increase in CPMs
•    Media & Publishing: 67.80-percent increase in CPMs
•    Healthcare: 56.68-percent increase in CPMs
•    Fashion & Lifestyle: 34.80-percent increase in CPMs

Rating Content from Social Graph Data

Pete Prestipino — Tue, 08 Feb 2011 19:33:00 GMT

Site search and “engagement tool” provider Lijit Networks announced it has been granted a patent for rating content based on social graph data.

The patent covers methods and systems that query a mathematical model of a trust network of interconnected individuals and return a subjective rating of content associated with those individuals. Lijit’s network search technology, which is covered by the patent, is used on over 15,000 publisher websites.

“This patent supports and protects some of the key intellectual property used in Lijit’s service offering,” said Todd Vernon, CEO and founder of Lijit Networks. “Lijit’s Custom Site Search allows people in the online world to leverage a social network of interconnected people to find products, services and information from sources with whom they have formed a trusted relationship.”

Too Lijit, Too Lijit to Quit

Pete Prestipino — Wed, 10 Dec 2008 21:03:00 GMT

Lijit has formally announced the launch of its advertising network. What's unique about the platform is that Lijit publishers are able to sell their own search ad inventory directly to advertisers.

Lijit, a company that develops search-powered apps for individual website publishers and entire online publisher networks, has developed an infrastructure to manage the mechanics, including inventory, placement, backfill, payment, and reporting, thereby allowing publishers to stay focused on writing great content, while still realizing the most value possible from their search.

Publishers in the Lijit network will create a marketplace for their search ad inventory by setting their own price within the Lijit interface. As we've said before (time and time again), the real secret to blogging is the ability to sell your own advertising.

"We consistently hear from our publishers that they want greater control and flexibility over their search ads," said Todd Vernon, founder and CEO of Lijit Networks. "Now, Lijit publishers can price and sell their own search ad inventory, keeping a large share of revenue."

Publishers can participate in Lijit's ad network and revenue share program by simply signing up. Selling their own search ad inventory is equally easy; advertisers can create a search ad campaign by either visiting www.lijit.com, or simply clicking the "Advertise Here" link at the top of a publisher's search result page.