'Net Features : liveclicker

Get the Most Out of Videos with Liveclicker

Allison Howen — Wed, 26 Oct 2011 18:00:00 GMT

Videos can add another dimension to almost any website – they can be informative, instructional and even fun.

But to get the most out of your videos, one must analyze what types of videos are the most successful in terms of your business goals – as well as the metrics that make them successful.

Video commerce solutions provider Liveclicker has announced a new product called Custom Insight, which enables retailers to analyze and compare online video data in order to identify which types of videos perform best.

"Our team highly values the knowledge we are able to gain from Liveclicker's advanced analytics, and we're looking forward to drilling down even deeper with the addition of Custom Insight," says Jon Schroeder, Video Director for Crutchfield. "Being able to compare custom categories of videos unique to our business, by conversion-based metrics, is critical to our content strategy and how we choose to format our e-commerce videos."

Custom Insight allows marketers to quickly answer complex questions about videos, such as the most effective video lengths, formats and content. Marketers can also compare different categories of videos with key performance metrics such as conversion rate, average order size and dollars-per-video-view.

The solution is available within the LiveClicker Video Commerce Platform, which is an enterprise SaaS application that is built specifically for commerce.

Liveclicker Launches Video Email Automation Platform

Linc Wonham — Tue, 27 Jul 2010 03:17:00 GMT

Video commerce solutions provider Liveclicker has launched a video e-mail automation platform. Video Email Express relies on a patent-pending video email automation technology that senses an email recipient’s mail client right as a Liveclicker-enabled message is opened, then automatically delivers a compatible video directly in the body of the email using industry standard file formats.

HTML5 video, optimized animated .GIF video, and optimized animated .PNG videos are all supported. To account for the rendering and compatibility differences between mail clients and mobile devices, the system automatically creates, stores, and then publishes any one of over a dozen versions of each video asset in real time as each mail recipient opens the message.

Brands including Disney, HP, Costco, Discovery Communications, Holland America, KLM, IBM, Verizon Wireless and others have already launched video email campaigns using the service while in beta, and launch partners include Goodmail Systems and Return Path.

Video-Based Email Marketing from Goodmail and Liveclicker

Pete Prestipino — Wed, 13 Jan 2010 17:00:00 GMT

Here's on to watch. Goodmail Systems (creator of "trusted email" solution CertifiedEmail™) and Liveclicker (a developer of video commerce applications) today announced a rather intriguing partnership which extends video email marketing capabilities to more consumers by adding Liveclicker's video technology on the Goodmail CertifiedEmail platform.

The companies today also announced CertifiedVideo .GIF, a new joint service that ensures deliverability and automatic play of Liveclicker-enhanced video emails through all Goodmail ISP partners.

Liveclicker’s Video Email Express platform is a patent-pending intelligent in-email video solution that enables email marketers to deliver video across email and mobile clients using a suite of standard and proprietary technologies. The Goodmail CertifiedEmail delivery platform, with its rigorous accreditation process, sends highly trusted email campaigns that include a cryptographically secure token allowing Liveclicker videos to play automatically in subscriber inboxes, even when images are disabled. Because the messages are marked in the inbox with a unique blue ribbon envelope icon, consumers are assured of the sender’s authenticity and security of the video-enhanced message, resulting in a dramatically higher open rate. With CertifiedVideo .GIF, marketers achieve video in email that results in better consumer engagement, more effective sales efforts, and higher ROI."

“CertifiedVideo .GIF is an important extension of Goodmail’s current video offerings, allowing marketers to cost-effectively distribute videos that play immediately in the email, thus engaging recipients the moment they open the message,” said Peter Horan, CEO of Goodmail Systems. “Because CertifiedVideo .GIF also represents a low-bandwidth approach to delivering email videos that are safe, secure, and non flash-based, the service is appealing to consumers and ISPs.”

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