Premium App Analytics Offered by Localytics

Linc Wonham — Mon, 18 Apr 2011 22:59:00 GMT

We wrote in the upcoming June issue of Website Magazine that mobile analytics is most likely the next sector of the online world to erupt, as the demand for measuring the effects that mobile has for businesses and developers increases every day.

One startup app analytics company called Localytics is looking to get ahead of the pack, and it has taken a fairly significant step forward by securing a new round of funding and releasing a new product.

“The need for mobile app analytics is exploding, fueled by continued growth in smartphones and the huge impact of Apple’s iPad, Samsung’s Galaxy and other tablets,” said Raj Aggarwal, CEO of Localytics. “This new financing will enable us to better meet that demand, as well as expand our product portfolio to meet the needs of the mid-market.”

With its enterprise offering, Localytics already helps some of the largest publishers of smartphone and tablet applications provide profitable apps to over 50 million end-users. With the release of its new Localytics Premium, many of the features that Localytics Enterprise subscribers enjoy are now available to smaller publishers.

Localytics Premium is available at $95 per month to both existing and new customers with Android, BlackBerry, iPad, iPhone and Windows Phone 7 applications. Through April 30, a 30-percent discount is available with the code APRIL30X6.

Loyalty A Better Measure of Mobile App Success?

Pete Prestipino — Mon, 31 Jan 2011 20:19:00 GMT

Real-time app analytics provider Localytics is offering up some interesting information on loyalty as it relates to phone and tablet apps.

While customers seem willing to give new apps a try (perhaps due to the number of US smartphone users growing from 42.7 million in November 2009 to 61.5 million in November 2010), Localytics data reveals that 26% of the time (on average) customers never the give the application a second try. That's pretty shocking

While tracking downloads is certainly a good step in measuring an application's success, but apps which earn the loyalty of users is certainly a meaningful if not absolutely better metric to determine success. How application developers increase usage and loyalty however is another questin entirely.

Application analytics solutions like Localytics can certinly help. Seeing usage reports first hand and implimenting event tracking will provide app publishers the information they need to optimize the epxerience and improve overall retention rates.

So, is loyalty the best measure of an app's success? Or are downloads sufficient?

'Net Features : localytics

Premium App Analytics Offered by Localytics

Loyalty A Better Measure of Mobile App Success?