'Net Features : lyris

Lyris Takes Lead on Privacy among ESP’s

Pete Prestipino — Thu, 23 Jun 2011 06:00:00 GMT

With the recent rash of high-profile security breaches, privacy and security are top of mind with big brands and their consumers. Taking steps to ensure that users’ information is secure and remains private matters to the bottom line.

Online marketing service provider Lyris, best known for its Lyris HQ and ListManager platforms, announced that TRUSTe certified its website to display its Web Privacy Seal. With 71% of users looking for trust marks before purchasing or doing business online, showing support matters immensely.

The TRUSTe Web Privacy Seal ensures users that Lyris’ online privacy policy has been reviewed and approved by a third party and includes information practices consistent with the Federal Trade Commission’s Fair Information Practice Principles. TRUSTe also provides its clients and their customers with a process to resolve privacy disputes through its online Watchdog Dispute Resolution service – resolving more than 9,000 complaints each year.

“TRUSTe certification is an important milestone in our ongoing commitment to building customer trust and demonstrating that we take data privacy very seriously,” said Tina Stewart, senior vice president, marketing for Lyris. “With this certification, we are not only following industry best privacy practices, but also leading the way in responding to our customer’s demands for transparency and accountability when it comes to their privacy online.”

The Olympics Go to Lyris

Pete Prestipino — Wed, 10 Feb 2010 20:00:00 GMT

Email service provider Lyris has been selected to provide real-time alert capabilities to NBC during the network’s coverage of the Vancouver Winter Games.

Lyris will enable the NBC Olympics team to provide real-time updates on medal results, breaking news, athlete updates, schedules and event reminders.

“Today’s consumers have come to expect information in real-time. With powerful online marketing technology from Lyris, NBC is able to bring the “up-to-the-minute” action of the Winter Olympics directly to consumers,” said Blaine Mathieu, CMO, Lyris. “Lyris powered NBC’s Olympic updates for the 2008 Beijing Olympics and is proud to continue the partnership and be the email marketing platform of choice for NBC’s coverage of the Vancouver Winter Games.”

If you’re a fan of the Winter Olympics, you can sign up for those Lyris-powered alerts by going to: http://www.NBCOlympics.com/mobile.

Yahoo! Analytics Beats Google Analytics

Pete Prestipino — Tue, 17 Feb 2009 15:17:00 GMT

According to research by analyst firm CMS Watch, Yahoo!'s Web Analytics service surpassed Google in several key categories in relation to use by enterprises. You might remember that Yahoo! acquired analytics vendor IndexTools back in early 2008.

CMS Watch released its 470-page Web Analytics Report 2009, which evaluates 20 web analytics platforms against 12 potential use-cases. Vendors reviewed include Bango, Coremetrics, GlanceGuide, Intellitracker, Lyris, Nedstat, Omniture, Unica, Visible Measures, and WebTrends, as well as Google and Yahoo!.

CMS Watch found that Yahoo! Web Analytics surpasses Google in several key areas, including:

Better access control options and simpler approach to multi-site analytics
Larger default monthly page-view limits (200MM vs. 5MM – unless you have an active AdWords campaign)
Access to traffic data: Both vendors retain the right to hold and use your web analytics data for their own purposes, but Yahoo! gives you the ability to export out your raw, unaggregated data
Longer historical availability of raw data

CMS Watch also found that Yahoo! Web Analytics had its drawbacks, including an administrative complexity that accompanied its functional richness, and present lack of 24/7 tech support. "Ultimately, for some enterprises, neither Google nor Yahoo! makes a good fit," explained CMS Watch founder Tony Byrne, "and those customers should consider fee-based web analytics solutions."

Deliverability the Focus of Lyris ListManager 10

Pete Prestipino — Wed, 13 Aug 2008 02:57:00 GMT

Lyris released the latest version of its email marketing solution, Lyris ListManager 10 - Delivery Edition.

The offering harnesses the power of "mailstreams" or the ability to send campaing email in paralell over multiple IP addresses in order to improve deliverability. Lyris is also introducing MailStream optimization, a feature that gives marketesr the ability to offer an "email delivery advantage" to their most important subscribers by grouping them together on one IP address, ensuring they kep their reputation score high.

Terrifying Email Deliverability Study

Administrator — Wed, 23 Apr 2008 14:42:00 GMT

According to the Lyris ISP Deliverability Report (PDF), nearly one out of every five permission-based email messages sent to U.S.-based ISPs lands in the junk mail folder. That means slightly more than 76 percent of invited email successfully makes it to the inbox. Worried yet? Good....(read more)

Bundled Web Marketing Suite at Lyris

Pete Prestipino — Wed, 27 Feb 2008 15:11:00 GMT

Lyris announced a new pricing structure this week that will bundle many technologies essential to the success of online marketers.

For an initial seat price of $299 per month, marketers get a set volume of 5,000 emails each month, along with unlimited use of Lyris’ hosted digital marketing solutions; Web analytics (ClickTracks), Web content management (Hot Banana), deliverability monitoring (EmailAdvisor), and PPC campaign management (BidHero) technologies.

“For the price of one point solution, we’re giving marketers everything they need to be successful online,” said Blaine Mathieu, SVP Marketing, Lyris, Inc. “Marketers know that everything they do online is interconnected – so why should they have to work with disparate technologies and pay extra for each piece? Search ads, landing pages, Web sites and email messaging – they’re all part of the same ecosystem. We’re giving marketers what they need to manage all of this effectively – a product that integrates everything, and a disruptive pricing model that gives them this valuable product at a great price.”