'Net Features : maponics

Maponics Offers Shopping Boundaries

Pete Prestipino — Wed, 11 May 2011 16:35:00 GMT

Location based data provider Maponics rolled out a new offering that includes the geographic boundaries of more than 3,000 shopping malls, districts, centers and outlets across 100 metro areas in the United States. Maponics Shopping Boundaries includes the boundary outlining shopping areas and adjacent parking, along with the name, address and type of shopping area.

According to a recent survey by mobile ad company JiWire, 57 percent of respondents said that they are more likely to engage with an ad that is relevant to their location - an increase from 46 percent in a survey conducted just a few months earlier. What makes this data so interesting (besides that it may be related to the recent wave of daily deal exhaustion) is that the Boundaries can be used as “geo-fences” to direct ads only to those consumers within defined shopping areas. As location-based advertising drives more shopping activity expect those serving the local market (apps and websites) to pick up on this quickly.

“We see Shopping Boundaries as a logical addition to our product line that defines a variety of social spaces where people live, work and play,” said Darrin Clement, CEO of Maponics. “There is no doubt that location based advertising opens huge new opportunities for companies to reach potential customers and with Shopping Boundaries, they will be able to improve targeting and response rates significantly.”

Sample Shopping Boundary from Maponics:

Related Reading on Maponics from Website Magazine:

- Mapping Services: Extending the Boundaries

- Maponics Provides School Attendance Zone Boundaries

- Neighborhood Level Data Goes Global With Maponics

Maponics Provides School Attendance Zone Boundaries

Pete Prestipino — Tue, 18 May 2010 15:00:00 GMT

Location-based data provider Maponics has released Maponics School Boundaries, a commercial GIS data product to include "explicit" attendance zone boundaries, the areas around public schools that define the households that attend them.

The practical application of this is in online real estate. “With their school boundaries product, Maponics is providing the means for parents to quickly and easily see public school options relative to property locations,” said Andy Woolley, vice president at eNeighborhoods - compiler of real estate related home and neighborhood information, providing real estate and related industries with a comprehensive set of marketing and analytical tools. “This addresses a fundamental need in real estate search and we are actively looking at how we’d incorporate the school boundary data into our advanced real estate search to offer a better user experience.”

Maponics has established relationships with local school districts throughout the country to obtain the information. The first product release includes school attendance zone-level coverage 20 percent of the K-12 U.S. student population and 100 percent at the school district level. Maponics expets a 20 percent increase in student population coverage per quarter.

Neighborhood Level Data Goes Global With Maponics

Pete Prestipino — Tue, 20 Apr 2010 13:19:00 GMT

Location-based data provider Maponics has released a new version of its Neighborhood Boundaries product line that expands coverage to include metro areas in South America, Middle East, Africa and Asia. The latest Maponics release brings the total of neighborhood boundaries to over 105,000 in 42 countries.

The information, which is available to license in several GIS data formats and through its Sptaial API for Mashups, could provide useful for real estate sites, mobile applications, and local portals.

“We continue to hear from our customers that international neighborhood coverage is vital to their plans to add cultural and location context to everything from local search to social networking,” said Darrin Clement, CEO of Maponics. “This release shows how our aggressive expansion plan continues to represent significant value to existing and new customers—allowing them to make better decisions and offer more relevant Web and mobile-based services.”

Dex Knows Local; Maponics Neighborhood Data Added

Pete Prestipino — Wed, 16 Sep 2009 14:54:00 GMT

Local search provider DexKnows.com announced it will be using Maponics map data to offer neighborhood-level search for its individual city pages. One of the issues that has held back local search was its inability to bring context to location. For example, I know that downtown Chicago is called the Loop, but If you asked me what zip code a particular business is in I would not be able to tell you. Maponics data gives DexKnows the ability to provide a neighborhood-level context to consumers, and most importantly, advertisers.

Maponics Q309 Neighborhood Boundaries release features boundary data for over 70,000 neighborhoods in 2,800 cities in North America and Europe. Also included is the industry’s first Neighborhood Classification Schema, which provides important neighborhood zoning and social use information, and allows search sites and applications to selectively filter for neighborhoods with profiles that best match searcher intentions.

“DexKnows.com delivers a unique, local search experience letting users search by precise locations, such as neighborhoods and landmarks, and by specific needs and service areas,” said Sean Greene, senior vice president of interactive at R.H. Donnelley, which publishes DexKnows.com. “We partnered with Maponics for neighborhood map data because they provided the solution to deliver the user experience we wanted.”

WM Morning Wire: 10-28-08

Pete Prestipino — Tue, 28 Oct 2008 12:52:00 GMT

Welcome to Friday, October 24th, 2008! Below are a few press releases that caught our attention this morning that you too might find interesting. If you have a news announcement you would like to share with the Website Magazine community, please contact Website Magazine editors now. If you're not yet a subscriber to our print or digital edition, sign up now - it's free and is the smartest thing you can do as a Web professional.

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Maponics Announces 50,000 Neighborhood Boundaries in 2000 US Cities
Maponics, LLC announced today a new record expansion of its neighborhood boundary data, which grew by an incredible 150% over the past six months to more than 50,000 unique neighborhoods. Now local search, real estate, social media and marketing firms all have access to the best neighborhood data on the market for more than 2000 US cities.

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