Email-to-Speech Arrives at GetResponse

Pete Prestipino — Tue, 27 Apr 2010 14:10:00 GMT

Being different is good – and this Website Magazine reader’s is different (in a good way). Email marketing platform GetResponse has released what amounts to the first integrated text-to-speech email capability. The best part? It actually sounds authentic.

Email-to-speech is unique and innovative enough that it could give marketers a way to improve response rates and differentiate their brands. The feature requires no formal set up or installation and the integration is as simple as point and click.

If you’re familiar with text-to-speech you probably have not been terribly impressed thus far – but again, this is different. The audio end product (provided through an integration with IVONA Text-To-Speech) is one of the most natural sounding voices I have come across, with both mail and female voices.

“GetResponse Email-to-Speech takes us one step closer to transforming email into a rich media experience, similar to listening to satellite radio or watching TV,” explained Simon Grabowski, CEO of Implix and founder of GetResponse. “Today’s Internet users are media-savvy multi-taskers, with almost 35 percent using the Web and watching TV, while juggling work, social networking, online shopping and, unfortunately, inbox clutter. GetResponse Email-to-Speech lets SMB marketers deliver a more personal, “human-like” email experience, providing a real competitive edge.

'Net Features : marketing, 4710, getresponse

Email-to-Speech Arrives at GetResponse