Analysis, Insights and Scale at BuzzLogic

Pete Prestipino — Mon, 28 Mar 2011 16:00:00 GMT

Media analytics and analytics platform BuzzLogic announced a noteworthy upgrade to its “conversational” media planner and buying component of its online ad platform.

BuzzPlanner now includes the ability to input specific brand goals which generate hundreds of URLs that can be targeted with ads, optimize the placements according to conversation change metrics, and scale the media plan to maximize return.

After inputting a query based around specific audience and campaign objectives, the planning module ranks and outputs hundreds of URLs for targeted ad placement, which the company then places on behalf of the brand. BuzzPlanner also allows the company’s media team to optimize during the campaign as it uncovers more dense, relevant and higher reach conversations to greatly improve ROI.

“We did business with more than 70 of the Fortune 1000 companies last year providing them the ability to improve ROI through our integrated solution using conversational metrics as our levers of optimization,” said Dave Hills, BuzzLogic’s CEO. “In a world where all content is social and conversations take place throughout the visible Web, the improvements to BuzzPlanner help scale and optimize media plans and buys for the highest return.”

Quantcast Marketer - Competition for Google Insights?

Pete Prestipino — Mon, 13 Apr 2009 15:00:00 GMT

If you're on the lookout for tools and services to help improve your Web media planning and buying, audience measurement service Quantcast announced the launch of a doozy of a free solution which provides insights from online consumer interactions associated with advertisers brands.

Quantcast Marketer allows online media buyers to tag and measure all Web-based media they control including ad campaign impressions, search activity, brand website content and specific purchase or conversion events. The service intends to move beyond traditional analytics and provide a better understanding of demographic and interest-based characteristics of audiences through the entire marketing funnel.

The service has been beta-tested by clients and agencies including Lenovo, Scotttrade, Kia, Virgin America, Razorfish and many others.

Developing detailed audience profiles allows advertisers to identify and evaluate the specific characteristics of audiences that engage with their brands. While this level of digital interaction insight and segmentation is not new per say, there is an immense amount of value in it for online media buyers.

"Quantcast Marketer has changed the way we think about defining our customer targets. They made the challenging task of understanding discreet consumer segments much easier," said R.J. Hilgers, SCP, managing director at Razorfish. "We've uncovered new insights about our customers that have helped drive changes to our digital media strategy."

'Net Features : media planning

Analysis, Insights and Scale at BuzzLogic

Quantcast Marketer - Competition for Google Insights?